Start here: The Accelerated Growth Model
The 59-minute training that ties every guide on this page together — drive leads, maximize conversions, optimize results.
Everything we know about growing a plumbing, HVAC or electrical company online — organized in one place. These are the same frameworks we run for the contractors we serve, published in full. Work through them yourself, or have us do it for you.
Start here
Plumbing & HVAC Marketing Benchmarks
Real cost per lead, call volume, seasonality and review benchmarks from 570,624 tracked calls and $6.1M in managed ad spend. Sample sizes published.
Building Your SEO Strategy
The full framework we use to build an organic lead engine for a plumbing, HVAC or electrical company — from site structure to authority.
Your Big-Picture Digital Marketing Strategy
How the pieces fit together: search, maps, paid, reputation and conversion working as one system.
Optimizing Your Website for Conversion
The layout, proof and speed-to-lead decisions that turn traffic into booked jobs.
Google Maps & local visibility
Rank Higher on Google Maps
The complete guide to claiming, optimizing and defending your Google Business Profile in the map pack.
Reputation Management
How to build a review engine that feeds both the map pack and your close rate.
Google Local Service Ads
Google Guaranteed placement above everything else — how it works and what it costs.
Keyword research
Top Plumbing Keywords for SEO
The searches homeowners actually use when they need a plumber, with volume and intent.
Most Commonly Searched HVAC Keywords
Heating and cooling search demand, broken down by service and season.
Most Commonly Searched Electrical Keywords
Where electrical contractors should focus their content and ad spend.
Authority & content
How to Build Links and Authority
Earning the citations, links and mentions that make your site the one Google trusts.
Leverage Video Marketing
Using video to shorten the sales cycle and win the trust decision before the call.
AI Search Optimization
How to get cited by ChatGPT, Google AI Overviews and Perplexity when homeowners ask them for a contractor.
Technical & measurement
Google Search Console Guide
The five reports worth your time, what good looks like, and a ten-minute monthly routine.
Schema Markup for Contractors
The structured data that tells Google and AI assistants exactly what you do and where — done correctly.
Local Citations & NAP Consistency
Where to be listed, why inconsistent data suppresses map pack visibility, and the cleanup order.
Google Algorithm Updates
Which updates actually matter for contractors, and what to do in the 30 days after a hit.
Ranking for “Near Me” Searches
Why near-me visibility is thousands of rankings rather than one, and how to widen yours across a whole service area.
Service Page Optimization
The page anatomy that ranks and converts, and the order to repair the pages you already have.
Proof
Contractor Case Studies
Nine contractors, in their own words, on what changed — with the interviews on video.
Client Testimonials
What owners say about working with us.
Training Videos
Recorded trainings and walkthroughs from our team.
Not ready to talk? Read the book first.
Josh Nelson's How to Triple Your Sales by Getting Your Digital Marketing Right lays out this entire system, written for plumbing, HVAC and electrical contractors. Read it online, listen to the audiobook in the truck, or download the PDF.
It comes with the Growth Training Library: 10 recorded workshops, a keyword research tool, the Marketing Plan Builder, a Google Business Profile action plan and the lead-gap calculator. Delivered by email, instantly. No call required.
Get free access to the book and the Growth Training Library →
Schedule a Strategy Session
Bring your numbers and your market. We will show you where the leads are going today, what it will take to win them back, and whether we are the right fit.
We work with one contractor per market.
