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Have you ever wondered what it takes to get ranked on The Google Map in your area?

One of the most common questions that we get from Plumbing & HVAC contractors is: “How do I get my company to show up on that Map in my area?” Below is our Google Maps Optimization strategy that has helped hundreds of Plumbing & HVAC clients get to the first page of Google for their services in their local area:

The Formula For Page One Rankings on The Google Map

Getting listed on the the first page of the Google Map for “Your City + Plumber” or “Your City + AC Repair” comes down to four primary factors:

  • Having a claimed and verified Google Places listing.
  • Having an optimized Google My Business listing for the area(s) in which you operate and offer services.
  • Having a consistent N.A.P. (name, address, phone number profile) across the web so that Google feels confident that you are legitimate organization that is located in the place you have listed and serving the market you claim to serve.
  • Having reviews from your real customers in your real service area

Here is what you need to do:

Login to your Google My Business Listing at www.google.com/business

  • Use the Username / Password that was used to claim your initial Google Places or Google+ Local Listing
  • You will want to request this from your current provider if they did this for you. It’s your business and Google is a major marketing source for your company. You need access to this for your own protection and reference.

Do a quick scan to see if Google has any issues with your listing (E.G. Duplicate Listing, Listing Not Approved, etc)

  • If there is a true duplicate listing, follow the process to delete it
  • On your active business page, click the “edit” button and review the information to ensure everything is correct and properly optimized
  • Name showing correctly and exactly (no extra keywords other than the company name. E.G. If your company is “Bills Plumbing, Heating & Air” make sure it does not read “Bills Plumbing, Heating & Air San Francisco for example)
  • Make sure it’s a local area code phone number rather than a toll free number
  • Review the categories to ensure the correct category(s) are selected
  • Hour of operation set correctly
  • Upload as many quality, authentic photos as possible
Connect your external resources

  • Google Analytics
  • YouTube Channel
  • Start to focus on building up your followers (real followers, don’t try to game the system)
  • Start to push updates on a consistent basis via Google My Business
  • Work on developing references of your company name, address & phone number across the web by getting added to online directory listings (Top list here)
  • Put a system in place for getting online reviews from your real customers in your TRUE service are. See our ultimate strategy here.

How To Optimize Your Google My Business Listing

Now just 3 results on the Google Map Listings

Google recently shifted their algorithm so that only 3 listings appear in the search results. On this video I explain what happened and share some of the results we are seeing following the strategies and tactics outlined above:

Additional Links & Google Maps Training Resources

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