Google Local Service Ads is a pay-per-lead service which allows you to advertise your business at the very top of Google’s search results page.
Google and Bing Ads allow you to show up in the paid listings at the top of Google and Bing search results pages when customers search for your services.
Facebook Ads allows you to run advertising campaigns to target individuals of any specific demographic.
When it comes to paid online advertising, tracking and measuring results is key. Our dedicated and experienced PPC specialists look at key performance indicators (KPI’s) such as: How much money was spent and how? What was your average cost per click? What was the average cost per lead? We believe that you can’t improve what you don’t measure. That’s why conversion tracking is so important.
KPI tracking allows us to make all paid search and retargeting campaigns work for our clients’ unique business goals. Whether it’s a Google Ads or Facebook Retargeting campaign, we perform routine split testing, tweaking, and fine-tuning to make sure you are getting the most return on investment.
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We perform in-depth keyword research in your area and also set negative keywords, so you’re only serving ads to the right customers.
Custom-branded and service-specific landing pages ensures that every single click has the greatest chance of conversion.
Call tracking, as well as constant monitoring, testing and optimizing of each campaign ensures you get the best return on investment.
Split testing ad copy and landing pages ensures the best-performing ads, to get our clients high quality leads at a lower cost per click.
We complete a market analysis of your search area to get you higher ad positioning and lower cost per lead.
Pay-per-click campaigns give you the ability to scale lead generation and scale your marketing budget as you see fit.
“I’ve used other SEO & Pay-Per-Click Management companies in the past but at the end of the day we are no longer working with them. We went to Plumbing & HVAC SEO to handle all of our online marketing (Website, SEO, PPC, & Retargeting). Josh & his team have done a great job for us and it’s taken our company from where we were to where we are today… and we are continually growing. We add a new truck basically every 9 months and it’s great to see the progress we are making.”
“I’ve been with Plumbing & HVAC SEO for just about 2 years now and can tell you that it has had a noticeable impact on the growth of my business. Since getting started with them my revenue has doubled from $450K to $1.1M and my staff has grown from 5 guys to 13 guys. Prior to connecting with them, I had tried a number of other companies & approaches. I spent a lot of what I call “stupid money” trying to find the right company or the right strategy with virtually nothing to show for it.”
We are so excited to introduce you to our brand new ROI Insights Report. Have you considered that the effectiveness of your marketing hinges on the quality of your tracking and reporting? When you can't trace the actual generated revenue, you're left to make educated guesses about what's effective with your marketing efforts. CONTINUE READING »
One of the most effective ways to attract more leads to your home service business is through SEO. And the good news? The new, more effective formula only has three steps for you to follow. It’s a well-known fact that using search engine optimization (SEO) is a crucial strategy for businesses. This also appliesCONTINUE READING »
With Google constantly moving things around and rolling out Local Service Ads, you might have come to the conclusion that the Maps are no longer relevant... Well, our tracking tells us that it's still the #1 place your customers are clicking & calling from when they need a plumbing or HVAC contractor in your area! What You'reCONTINUE READING »
We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep theCONTINUE READING »
Listen in as I interview Kevin Wolf of Laney's Plumbing, Heating & Electrical on how they built their company to over 50 trucks...$16M per year. http://www.plumbingmarketing.net Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. ToCONTINUE READING »
Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air. She shares some amazing insights on how they are leveraging the internet, social media and online marketing in general to keep their phones ringing, their 20+ truck operation running & business booming! On this video Kayla shares her experience workingCONTINUE READING »
