Three years ago, Paul The Plumber had five trucks and a consistent stream of revenue but they weren’t achieving the growth they wanted. Their existing marketing agency was unresponsive and unable to take them to the next level.
That’s when they decided to partner with Plumbing & HVAC SEO. Find out how we used our comprehensive Digital Dominance Method to help Paul The Plumber scale their business and double their revenue.
A strong local search strategy based on your market, demographic, and keywords helps customers find your business through organic search.
Great websites for home services businesses are built to convert. We develop our websites with the end user in mind & optimize for search
Helpful content rich with important keywords you want to rank for helps you build trust with your ideal customers as well as with search engines.
Paid search engine marketing allows you to show up in the paid listings at the top of search results pages when customers search for your services.
Tracking and measuring key performance indicators allows us to routinely fine-tune your paid and organic campaigns to get you the best return on investment.
We take a comprehensive approach to Internet Marketing that we call our Digital Dominance Method.
While organic traffic is ideal because it helps drive low-cost, high-quality organic leads, paid online advertising creates an opportunity to drive calls when business is slower. Paul The Plumber has been able to scale their business through strategic PPC and retargeting.
Tracking and measuring key analytics, split testing, and fine-tuning of their paid search and retargeting campaigns has helped us achieve superior results for Paul The Plumber.
A comprehensive SEO strategy was crucial to the success of Paul The Plumber’s organic online presence. When they initially came on board, we performed an audit of their existing site, carried out research in their search area, and completed a competitor analysis. This information helped us create a tailored SEO strategy to help them rank well on Google and Bing search results pages and on the Google map.
We drove powerful backlinks back to their website and developed informative content optimized to help them show up for the most important keywords and services in their search area.
One of the reasons Paul The Plumber has had so much success in their digital marketing efforts with Plumbing & HVAC SEO is that they have strong branding. The recent redesign we created for them showcases authentic team photos and videos, trust factors and USPs, customer reviews, and membership plan. Keeping the messaging consistent creates customer trust and loyalty. Great branding can also create more trust with Google and Bing, so it’s a win-win!
“We really dominate the online presence in our area, show up all over the place. It's made our phones ring. It's allowed us to grow as well as hire more plumbers. We're not scrambling to fill trucks anymore. If you're in a position where you want to grow your business, you want to expand and you don't want to worry about filling trucks every day, Plumbing & HVAC SEO has been awesome for us. The support that you get when you work with them is fantastic. We're always able to get in touch with somebody and get answers on what we need.”
When they started partnering with Plumbing & HVAC SEO, Paul The Plumber had five trucks with $1.5 million in revenue. Three years later, they have ten trucks and are making over $3 million in annual revenue. They’ve been able to expand their service area as well as their service offerings and look forward to continued growth through this successful partnership.
We are so excited to introduce you to our brand new ROI Insights Report. Have you considered that the effectiveness of your marketing hinges on the quality of your tracking and reporting? When you can't trace the actual generated revenue, you're left to make educated guesses about what's effective with your marketing efforts. CONTINUE READING »
One of the most effective ways to attract more leads to your home service business is through SEO. And the good news? The new, more effective formula only has three steps for you to follow. It’s a well-known fact that using search engine optimization (SEO) is a crucial strategy for businesses. This also appliesCONTINUE READING »
With Google constantly moving things around and rolling out Local Service Ads, you might have come to the conclusion that the Maps are no longer relevant... Well, our tracking tells us that it's still the #1 place your customers are clicking & calling from when they need a plumbing or HVAC contractor in your area! What You'reCONTINUE READING »
We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep theCONTINUE READING »
Listen in as I interview Kevin Wolf of Laney's Plumbing, Heating & Electrical on how they built their company to over 50 trucks...$16M per year. http://www.plumbingmarketing.net Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. ToCONTINUE READING »
Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air. She shares some amazing insights on how they are leveraging the internet, social media and online marketing in general to keep their phones ringing, their 20+ truck operation running & business booming! On this video Kayla shares her experience workingCONTINUE READING »
