Three years ago, Paul The Plumber had five trucks and a consistent stream of revenue but they weren’t achieving the growth they wanted. Their existing marketing agency was unresponsive and unable to take them to the next level.
That’s when they decided to partner with Plumbing & HVAC SEO. Find out how we used our comprehensive Digital Dominance Method to help Paul The Plumber scale their business and double their revenue.
A strong local search strategy based on your market, demographic, and keywords helps customers find your business through organic search.
Great websites for home services businesses are built to convert. We develop our websites with the end user in mind & optimize for search
Helpful content rich with important keywords you want to rank for helps you build trust with your ideal customers as well as with search engines.
Paid search engine marketing allows you to show up in the paid listings at the top of search results pages when customers search for your services.
Tracking and measuring key performance indicators allows us to routinely fine-tune your paid and organic campaigns to get you the best return on investment.
We take a comprehensive approach to Internet Marketing that we call our Digital Dominance Method.
While organic traffic is ideal because it helps drive low-cost, high-quality organic leads, paid online advertising creates an opportunity to drive calls when business is slower. Paul The Plumber has been able to scale their business through strategic PPC and retargeting.
Tracking and measuring key analytics, split testing, and fine-tuning of their paid search and retargeting campaigns has helped us achieve superior results for Paul The Plumber.
A comprehensive SEO strategy was crucial to the success of Paul The Plumber’s organic online presence. When they initially came on board, we performed an audit of their existing site, carried out research in their search area, and completed a competitor analysis. This information helped us create a tailored SEO strategy to help them rank well on Google and Bing search results pages and on the Google map.
We drove powerful backlinks back to their website and developed informative content optimized to help them show up for the most important keywords and services in their search area.
One of the reasons Paul The Plumber has had so much success in their digital marketing efforts with Plumbing & HVAC SEO is that they have strong branding. The recent redesign we created for them showcases authentic team photos and videos, trust factors and USPs, customer reviews, and membership plan. Keeping the messaging consistent creates customer trust and loyalty. Great branding can also create more trust with Google and Bing, so it’s a win-win!
“We really dominate the online presence in our area, show up all over the place. It's made our phones ring. It's allowed us to grow as well as hire more plumbers. We're not scrambling to fill trucks anymore. If you're in a position where you want to grow your business, you want to expand and you don't want to worry about filling trucks every day, Plumbing & HVAC SEO has been awesome for us. The support that you get when you work with them is fantastic. We're always able to get in touch with somebody and get answers on what we need.”
When they started partnering with Plumbing & HVAC SEO, Paul The Plumber had five trucks with $1.5 million in revenue. Three years later, they have ten trucks and are making over $3 million in annual revenue. They’ve been able to expand their service area as well as their service offerings and look forward to continued growth through this successful partnership.
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