Our Story

Who We Are & What We Do

15 years ago, Josh Nelson and Dean Iodice had the vision to help plumbing and HVAC contractors grow their businesses by gaining top placement on search engines like Google and Bing where customers were searching for their services. After achieving great success for plumbers and HVAC companies, they realized just how much value they could offer to small business owners and home service companies nationwide and even internationally.

Today, Plumbing & HVAC SEO has grown its Miami-based team to 35+ employees. Although we’ve expanded our services and team, our mission remains the same: to help home service companies increase their sales and grow their revenues by more effectively marketing online.

Over the past 15 years, we have had the opportunity to work with hundreds of plumbing, HVAC, electrical and other home service contractors in some of the most competitive markets in the United States and internationally. Through years of continuous training, reading, and trial/error, we have developed a proven system that has consistently worked for getting our clients to the top of the search engines.

Our Proven Process To Take Your Business to the Next Level

Our Values

Why We Help

At Plumbing & HVAC SEO, we create an environment our team loves that generates results for clients allowing us to deliver an amazing experience. Our team is aligned on a common set of values that drive us every day to do what we do. We believe that having a team that exemplifies these values combined with our proven process has been the secret to our success.

Great Is Not Good Enough

Never settle” is what keeps us always one or two steps ahead of our competitors.

Choose To Inspire

Passion for what we do shows in the results we achieve.

Focus On Impact

Resourcefulness, grit and creativity help us keep up in an ever-changing industry.

Deliver Amazement

We practice what we preach, take ownership and always stay accountable.

Lead Without Title

Our people are results-oriented and always willing to step up to get things done.


Client Retention Rate

See why our clients continue choosing to work with us after 12 months.

Happy Clients

Our clients span the US, Canada, and Australia.

Leads Converted

Great results speak for themselves.
Meet the
mind behind
the process
Josh Nelson Founder & CEO

Why Plumbing & HVAC SEO

Over 300 Plumbing & HVAC companies served and 20,000 leads generated monthy.
Awards and Partners
Inc 5000 Logo
Google Partner Logo
QSC Logo
Service Roundtable
Nexstar Network Logo
Chris Wilson Plumbing & Heating Repairs Inc
Chris Wilson Plumbing & Heating Repairs Inc
Paul The Plumber
Paul The Plumber
Valley Plumbing
Valley Plumbing shares their experience working with Plumbing & HVAC SEO.
All Purpose Plumbing
All Purpose Plumbing shares their experience working with Plumbing & HVAC SEO.
PAC Plumbing, Heating, Air Conditioning
PAC Plumbing, Heating, Air Conditioning

Josh Nelson

Founder & CEO

Josh Nelson is one of the most sought-after experts in Internet Marketing & SEO. He is known for helping Plumbing & HVAC Contractors increase their sales, grow their revenues and dominate their local competition by more effectively marketing online. As the CEO of Plumbing & HVAC SEO, he has had the opportunity to work with hundreds of contractors across the US and internationally, helping them go from virtually no presence online to the point where they now dominate the search engines in their market and receive hundreds of calls each month. He is the author of the newly released book "How To Triple Your Sales by Getting your Internet Marketing Right for Plumbing & HVAC Contractors”. His articles on internet marketing have been published in Plumbing & Mechanical Magazine, Contractor Magazine & HVAC Insider among others. During his presentations, he shares proven strategies and techniques for getting better placement online, more inbound leads/calls, and greater profitability via the internet.

Dean Iodice

Founder & President


Director of Operations

Coming Soon!


Director of Business Development

My name is Christian and I am an Account Manager here at Plumbing & HVAC SEO.In my position, I oversee all aspects of my Clients accounts and act as the primary point of contact through their Campaign. It is my responsibility to maximize every opportunity to ensure my Clients success and growth! I was born and raised in Miami, FL, which has allowed me the luxury of enjoying great year round weather. I am an avid reader and enjoy staying up to date with the latest trends in Digital Marketing. When not in the office, I spend my days sightseeing with the family enjoying the outdoors!


Art Director

Coming Soon!


Web Designer & Developer

Coming Soon!


Strategic Partner

My name is Kirsten, pronounced Keyrs-ten, and I am an Account Manager here at Plumbing & HVAC SEO, where we pride ourselves on being a company that can help our clients achieve their goals with a level of exclusivity that is hard to find now a days. Being an Account Manager, my role is to make sure that we are doing whatever it takes to make sure my clients are coming out on top and completely dominating their area, while providing a first-class experience. I was born and raised in Miami, FL, daughter of 2 Chilean immigrants. I enjoy trying new foods, making people laugh, and singing really loud in my car. On my spare time, I love to serve at my local church and hanging out with loved ones.


SEO Specialist

My name is Jean, and I am an SEO Specialist at the Plumbing & HVAC SEO. I mainly focus on the new launch side of things. So my main tasks include, completing cosmos for the new sites and doing quality control checks on the sites that are in development. I enjoy taking photos in my free time, watching movies, and I am definitely a music connoisseur. I really enjoy collecting vinyl records!


Web Developer & Designer

Coming Soon!


Content Strategies

Originally from the Dominican Republic, I’ve moved around a lot, mostly up and down the east coast of the United States. Done everything from public to private to charter school, know karate, managed a newspaper, canvassed, read Game of Thrones before it was cool, and am now working happily here as a member of the content team!


Strategic Partner

As an Account Manager, my role is to work with our clients to ensure all aspects of their business are moving smoothly and that they are reaching their business goals! Even though my title is account manager I see myself more as a strategic partner. I feel that my role is to keep my clients' company’s best interests in mind. It is important to me that my clients are happy with their marketing strategies and are reaching the goals they set for their business. Their success is important to me that is why I strive to find new ways to better serve them! I came to the United States when I was just four years old. Which is probably why people don’t believe English is my second language. Even though I wasn’t born in Miami, I feel like there is nowhere else in the world I rather call home. I’m also a mom of two humans and one fur child. There's never a dull moment at my house! If we are not at dragging our mattresses downstairs for slumber parties we’re making the drive to go see Mickey Mouse. I have a love for helping others and a passion for philanthropic work. Throughout the years I spent a lot of my time volunteering for different charities. I even spent some time as a teacher working with teen moms. Passion for helping others has led me down a new path working with business owners like you to grow their business. If you are looking for a Marketing partnership look no further. Plumbing & HVAC SEO is the partner you’ve been looking for. We’re looking forward to working with you to help you achieve your marketing goals. If you are already one of our clients, I look forward to our next phone call!


SEO Specialist

I'm Nathalie, one of the marketing associates in the SEO department. I'm a Miami native who is very passionate about helping businesses succeed! I graduated from Florida International University with a major in Marketing. Since then, I've worked at several full-service marketing agencies in the Coral Gables and Doral areas before Plumbing & HVAC SEO. In my free time, I enjoy listening to the Filmspotting and Supernatural podcasts on Spotify and going down the rabbit hole that is Youtube. And as a true Miamian, there is not a day that I won't accept a croqueta or a cortadito!

Marketing Resources & Guides

Doing online marketing is now essential for all plumbing and HVAC businesses. Discover a critical component your marketing strategy needs to have to make your business thrive.   For home service businesses looking to thrive, a robust digital marketing strategy is essential. This is especially true in today's rapidly evolving digital landscape. These days, ensuring


We are so excited to introduce you to our brand new ROI Insights Report. Have you considered that the effectiveness of your marketing hinges on the quality of your tracking and reporting? When you can't trace the actual generated revenue, you're left to make educated guesses about what's effective with your marketing efforts.    


Better results are here!
Learn More
Josh Nelson & Plumbing & HVAC SEO Present:
How to TRIPLE Your Sales by Getting Your Internet Marketing Right
Save My Spot!
How To Triple Your Sales - Plumbing & HVAC SEO

We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep the


Listen in as I interview Kevin Wolf of Laney's Plumbing, Heating & Electrical on how they built their company to over 50 trucks...$16M per year. http://www.plumbingmarketing.net Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. To


Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air. She shares some amazing insights on how they are leveraging the internet, social media and online marketing in general to keep their phones ringing, their 20+ truck operation running & business booming! On this video Kayla shares her experience working