Have you seen the change in the search results in your area to include Google Guaranteed listings at the top? Are you taking advantage of this new & cost effective lead generation opportunity? On this webinar, I'll cover everything you need to know: Why Local Service Ads is a no-brainer for most plumbing/HVAC contractorsCONTINUE READING »
In today’s environment it has become increasingly important for Plumbing and HVAC contractors to be visible on the major search engines (Google, Yahoo and Bing) as potential customers are searching for their services. Search engines are now the #1 source for consumers when they are looking for local services.
A typical Plumbing or HVAC website has only 5-6 pages (Home – About Us – Our Services – Coupons – Contact Us). That does not create a lot of indexation or placeholders on the major search engines. Most contractors provide a wide variety of other services including Drain Cleaning, Emergency Service, Bathroom Remodeling, AC Repair, and Furnace Installation, just to name a few. By building out the website and creating separate pages for each of these services (combined with city modifiers), the Plumbing or HVAC contractor can get listed on the search engines for each of those different keyword combinations. Here is an example:
Home – About – Coupons – Contact Us
Sub-pages for each service – Miami Emergency Plumber, Miami Emergency Heating and AC Expert, Miami Leak Detection, Miami AC Repair, Miami Drain Cleaning, Miami Furnace Installation, etc.
They often provide services in a large number of towns outside their primary city. In order to be found on the major search engines for EACH of those sub-cities, additional pages need to be created:
Sub-pages for each sub-city serviced – Kendall Plumber, Doral Plumber, Homestead Heating and Cooling Professional, etc.
Once the pages are built for each of your core services, each of the pages need to be optimized from an SEO perspective so that the search engines understand what the page is about and list you for those words. Here are some of the most important items that need to be taken care of for on-page search engine optimization:
- Unique title tag on each page
- H1 tag restating that title tag on each page
- Images named with primary keywords
- URL should contain page keyword
- Anchor text on each page and built into the footer
- XML Sitemap should be created and submitted to Google Webmaster Tools and Bing Webmaster Tools
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Once the pages are built out and the “on-page” SEO is complete, the next step is getting inbound links. Everything we have done up to this point is similar to laying the ground work, you have to have the pages in order to even be in the running. However, it is the number of QUALITY inbound links to those pages that is going to determine placement.
30% of SEO is On-Page type work. The other 70% is Link Building
Once the pages are built out, you are just getting started. The only way to get your site to rank above your competition is by having MORE quality inbound links to your site.
He Who Has The MOST Quality Inbound Links Wins!
- Association Links– Be sure that you have a link to your website from any industry associations that you belong to (plumbing association, Chamber of Commerce, networking groups, etc.).
- Directory Listings – Get your site listed on as many directories as possible (Angie’s List, Yahoo Local Directory, Judy’s Book, Yelp.com, etc.).
- Create interesting content/articles about your industry – This is probably the #1 source of inbound links because you can write an article about something like “Water Heaters,” and push it out to thousands of article directory sites, each containing a link back to a specific page on your site.
There are a number of things that you can do to increase the number of inbound links to your site.
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On this new webinar we cover how to generate more leads & get better results online via Paid Search. You'll discover how the Ads engine works, the secrets to maximizing quality score, and even proven examples that you can swipe & deploy! Why Paid Marketing is key to unlimited scalability in terms of lead flow for yourCONTINUE READING »
Have you ever wondered if people are still clicking & calling from the Google Maps listings in your area? With Google constantly moving things around and rolling out Local Service Ads, you might have come to the conclusion that the Maps are no longer relevant... Well, our tracking tells us that it's still the #1CONTINUE READING »
We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep theCONTINUE READING »
Listen in as I interview Kevin Wolf of Laney's Plumbing, Heating & Electrical on how they built their company to over 50 trucks...$16M per year. http://www.plumbingmarketing.net Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. ToCONTINUE READING »
Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air. She shares some amazing insights on how they are leveraging the internet, social media and online marketing in general to keep their phones ringing, their 20+ truck operation running & business booming! On this video Kayla shares her experience workingCONTINUE READING »