Two years ago, Champion Comfort Experts left Plumbing & HVAC SEO to try out another digital marketing agency for their website redesign. However, several months into working with the other company, it was clear that Champion Comfort Experts would not get the results they were promised. That’s when they decided to switch back to Plumbing & HVAC SEO for their website redesign and digital marketing. Champion Comfort Experts’ marketing manager had high expectations for their new site and the Plumbing & HVAC SEO team was ready to take on the challenge. They wanted to make sure that the new site was highly branded, would rank well for key terms in their search area, and convert at a high level.
A strong local search strategy based on your market, demographic, and keywords helps customers find your business through organic search.
Great websites for home services businesses are built to convert. We develop our websites with the end user in mind & optimize for search engines to deliver maximum leads and sales.
Helpful content rich with important keywords you want to rank for helps you build trust with your ideal customers as well as with search engines.
Paid search engine marketing allows you to show up in the paid listings at the top of search results pages when customers search for your services.
Tracking and measuring key performance indicators allows us to routinely fine-tune your paid and organic campaigns to get you the best return on investment.
We take a comprehensive approach to Internet Marketing that we call our Digital Dominance Method.
Tracking and measuring key performance indicators has been crucial to the success of our PPC and retargeting campaigns for Champion Comfort Experts. Routine split-testing and fine-tuning has helped us achieve the best results and return on investment.
Our easy-to-use dashboard allowed Champion Comfort Experts to see how much they spent each month and their estimated ROI. Number of leads, click-through rate, and cost per click are just a few of the KPIs we track and optimize for.
As part of our SEO strategy, we drove powerful backlinks to their newly redesigned website which helped improve their domain authority and rank higher in search results. We performed an audit of their citations to ensure the company name and address was consistent everywhere online. Other key factors in our organic search strategy include developing a responsive website and keyword-optimized content.
Great branding plays a considerable role in any successful digital marketing plan. Champion Comfort Experts rebranded and the website the Plumbing & HVAC SEO team created was, in her words, a literal “home run” for them since the new site matched exactly what they said they valued and it looked professional. The professionalism and consistent branding translated into a big jump in organic search calls and leads.
Personalized photos of the team, consistent unique selling propositions (USPs), showcased reviews, branded membership plan, and referral program all reinforced the message that Champion Comfort Experts is a reputable company people can trust in their homes and can feel comfortable recommending to others.
“The best word that I could use for our experience has been effective. You guys have done everything that you've promised to do, and you've been extremely easy to work with. And we just really appreciate you guys for us results have been really easy to manage and see, and that's one of the things that are very clear and of much value.”
Working with Plumbing & HVAC SEO has resulted in increased margins, more trucks running, and more qualified leads and sales for Champion Comfort Experts. The partnership has also facilitated the expansion of their service area and service offerings. Marketing Manager Joy Payne says that working with Plumbing & HVAC SEO has allowed her to have peace of mind knowing everything is taken care of. Perhaps that is the most important benefit of all!
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