Two years ago, Champion Comfort Experts left Plumbing & HVAC SEO to try out another digital marketing agency for their website redesign. However, several months into working with the other company, it was clear that Champion Comfort Experts would not get the results they were promised. That’s when they decided to switch back to Plumbing & HVAC SEO for their website redesign and digital marketing. Champion Comfort Experts’ marketing manager had high expectations for their new site and the Plumbing & HVAC SEO team was ready to take on the challenge. They wanted to make sure that the new site was highly branded, would rank well for key terms in their search area, and convert at a high level.
A strong local search strategy based on your market, demographic, and keywords helps customers find your business through organic search.
Great websites for home services businesses are built to convert. We develop our websites with the end user in mind & optimize for search engines to deliver maximum leads and sales.
Helpful content rich with important keywords you want to rank for helps you build trust with your ideal customers as well as with search engines.
Paid search engine marketing allows you to show up in the paid listings at the top of search results pages when customers search for your services.
Tracking and measuring key performance indicators allows us to routinely fine-tune your paid and organic campaigns to get you the best return on investment.
We take a comprehensive approach to Internet Marketing that we call our Digital Dominance Method.
Tracking and measuring key performance indicators has been crucial to the success of our PPC and retargeting campaigns for Champion Comfort Experts. Routine split-testing and fine-tuning has helped us achieve the best results and return on investment.
Our easy-to-use dashboard allowed Champion Comfort Experts to see how much they spent each month and their estimated ROI. Number of leads, click-through rate, and cost per click are just a few of the KPIs we track and optimize for.
As part of our SEO strategy, we drove powerful backlinks to their newly redesigned website which helped improve their domain authority and rank higher in search results. We performed an audit of their citations to ensure the company name and address was consistent everywhere online. Other key factors in our organic search strategy include developing a responsive website and keyword-optimized content.
Great branding plays a considerable role in any successful digital marketing plan. Champion Comfort Experts rebranded and the website the Plumbing & HVAC SEO team created was, in her words, a literal “home run” for them since the new site matched exactly what they said they valued and it looked professional. The professionalism and consistent branding translated into a big jump in organic search calls and leads.
Personalized photos of the team, consistent unique selling propositions (USPs), showcased reviews, branded membership plan, and referral program all reinforced the message that Champion Comfort Experts is a reputable company people can trust in their homes and can feel comfortable recommending to others.
“The best word that I could use for our experience has been effective. You guys have done everything that you've promised to do, and you've been extremely easy to work with. And we just really appreciate you guys for us results have been really easy to manage and see, and that's one of the things that are very clear and of much value.”
Working with Plumbing & HVAC SEO has resulted in increased margins, more trucks running, and more qualified leads and sales for Champion Comfort Experts. The partnership has also facilitated the expansion of their service area and service offerings. Marketing Manager Joy Payne says that working with Plumbing & HVAC SEO has allowed her to have peace of mind knowing everything is taken care of. Perhaps that is the most important benefit of all!
We are so excited to introduce you to our brand new ROI Insights Report. Have you considered that the effectiveness of your marketing hinges on the quality of your tracking and reporting? When you can't trace the actual generated revenue, you're left to make educated guesses about what's effective with your marketing efforts. CONTINUE READING »
One of the most effective ways to attract more leads to your home service business is through SEO. And the good news? The new, more effective formula only has three steps for you to follow. It’s a well-known fact that using search engine optimization (SEO) is a crucial strategy for businesses. This also appliesCONTINUE READING »
With Google constantly moving things around and rolling out Local Service Ads, you might have come to the conclusion that the Maps are no longer relevant... Well, our tracking tells us that it's still the #1 place your customers are clicking & calling from when they need a plumbing or HVAC contractor in your area! What You'reCONTINUE READING »
We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep theCONTINUE READING »
Listen in as I interview Kevin Wolf of Laney's Plumbing, Heating & Electrical on how they built their company to over 50 trucks...$16M per year. http://www.plumbingmarketing.net Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. ToCONTINUE READING »
Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air. She shares some amazing insights on how they are leveraging the internet, social media and online marketing in general to keep their phones ringing, their 20+ truck operation running & business booming! On this video Kayla shares her experience workingCONTINUE READING »
