Not every case study is a hockey stick. Lawrence Snow, president and owner of Valley Plumbing & Drain Cleaning, describes something less dramatic and arguably more valuable: adding roughly one truck every nine months, continuously, for years.
Lawrence Snow, president and owner of Valley Plumbing & Drain Cleaning.
| Company | Valley Plumbing & Drain Cleaning |
|---|---|
| Market | Salt Lake County and Utah County, Utah |
| Services offered | Full-service plumbing and drain cleaning |
| Speaking | Lawrence Snow, president and owner |
| Reported growth | About one additional truck every nine months |
He’d already tried the alternatives
Lawrence had used other plumbing SEO companies and other pay-per-click companies before us. His summary of them is blunt: “at the end of the day, they’re no longer the people we use.” Valley consolidated all of their online marketing with our team.
What a truck every nine months actually means
It is easy to under-rate this number. A truck is not a marketing metric — it’s a hiring decision, a financing decision and a capacity decision, and no owner makes it on the strength of a rankings report. Adding one every nine months means lead flow has been reliable enough, for long enough, to keep justifying the risk. Compounded over several years, that’s a different company.
“Josh and his team have done a great job for us. It's taken our company from where we were to where we are today, and we're continually growing — we add a truck basically about one every nine months. It's great to see the progress we're making.”
Lawrence Snow, Valley Plumbing & Drain Cleaning
What would steady, predictable lead flow let you commit to?
A strategy session covers your market, your visibility today and what a realistic growth curve looks like from here.
