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The Biggest Marketing Issue Plumbing and HVAC Businesses Face Today (And the Powerful Solution to the Problem)

Does your plumbing and HVAC business have issues converting leads despite your investment in marketing? Discover the likely cause and how to solve it in one simple step.

There's a significant marketing problem among most of today's plumbing and HVAC businesses. And it's causing them to spend immense amounts of money on marketing without getting the expected return. 

That money's going to various places - websites, SEO, pay-per-click, social media, and many other services. Yet the leads keep slipping through.

So, what is that crucial problem leading to all this?

It's a lack of follow-up. 

When it comes to inbound phone leads, about 50 to 60% of customers who call in leave unconverted. Even worse, nearly 90% of the web forms that people fill out don't end up converting. 

This means that getting leads isn't the problem - the follow-up is.

Luckily, there's a way to stop the alarming numbers from getting as high as they are currently. And in this article, we'll explain the solution to this critical issue and how you can apply it to your business.

 

How Do You Solve the Problem of Conversions?

There's no better way to get around the problem of poor follow-up than by leveraging marketing automation. This means that you can automatically follow up with your web forms and every prospect who calls in via phone, email, or text.

More importantly, automation helps you remain top of mind so that your potential clients can remember you and eventually book the job. 

The math around automation is pretty simple:

If we generate 100 leads through whatever the strategy is and end up with only 30 booked jobs, that's on our follow-up. Note that if dispatchers don't have the proper phone training, the company won't get a much higher booking percentage. And this is true even for world-class companies.

Now, take a look at the revenue. 

Let's say that an average ticket is $650. Even if we presume that 40 out of those 100 leads convert, we're looking at only about $19,000 in revenue for 100 leads. 

Since we've likely spent a lot of money on generating those leads, that's not a great situation.

On the other hand, if we get the automation in place and start following up with those leads, statistics show that our conversion rate should go up to around 70%. That means with the same average ticket price, we now have about $45,000 in revenue per 100 leads. 

That's a great improvement. 

But this example is somewhat hypothetical, so you might think that it doesn't necessarily apply to your business. However, this model goes beyond the hypothetical. 

There's a platform that can help you achieve results like these by automating your marketing.

 

The Marketing Automation Platform (And How It Works)

The name of this marketing automation application is Conversion Amp. This platform functions in the following manner:

The second a customer submits the form, they receive a text message. Simultaneously, your office gets a message telling you about the new lead. 

The platform then triggers a process where the customer gets an email or text perpetually over the following several days. And this goes on until they answer, either by saying that they're ready to schedule or that they've gone with someone else.

Keep in mind that the final outcome is no longer in our power. The important thing is that we've done everything regarding the follow-up and gotten an answer - whether positive or negative. 

Plumbing & HVAC SEO can help you use the Conversion Amp to its fullest extent. We can set up logical sequences of events, including a phone call, a voicemail drop if the customer doesn't answer, and a text message. 

Now, you might think about whether all this will really matter. After all, what's the difference between following up quickly and waiting for some time?

When it comes to forms on your website, we've seen a plumbing doctor apply this system and get almost all of their forms to convert. And there's a reason for this.

You see, when someone fills out a form, it means they're interested in your service at the moment. And if you follow up with the customer right away, they'll be more likely to convert. But if you let your lead go cold, they'll probably call the next service or go somewhere else. 

Automation can bridge that gap between showing interest and actually booking the job. 

Now, the other area where the automation platform helps is phone calls. But how does it work?

A potential customer might call in and ask how much you would charge for a job and if you have available technicians. 

When you use Conversion Amp, all calls flow into the platform. Then it ensures that you make follow-ups through other means. Once you have emails, phone calls, and text messages going out to every prospect and lead you can track, you'll find that your ROI is maximized.

That's why a marketing automation platform is a perfect solution for your marketing activities, whether they're online or otherwise. 

 

Create Success Through Automation

Having a powerful follow-up system can make all of the difference between merely getting by and a thriving plumbing and HVAC business. Because the more leads you allow to go cold, the lower your chances of achieving great profit. 

And if you've been wondering why your marketing efforts haven't been successful in converting leads, stop asking yourself that question and consider the perfect solution. Marketing automation can help you solve the most pressing problem your business is facing.

If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule.

 

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