A couple of statistics are key to understand why online social media are critical for your plumbing business:• 78% of consumers trust peer recommendations Up till now it's a pretty good chance you have built your business on referrals, with a little advertising here and there. Well building your business on referrals is still a powerful marketing tool, except the referrals are taking place in a different space. Social networks like Facebook and Twitter are the new referral engine, except now instead of your customer telling just one friend they are actually telling all their friends.
• Only 14% trust ads
Ads like the Yellow Pages, Newspapers and local neighborhood magazines are a thing of past. Running ads in print is does not produce the ROI is be successful.
• If you can establish yourself in the right social media channels and you have a strategy for generating positive reviews and ratings, you can dominate your market.
The time is right for plumbing businesses that do the right thing. In this day and age with prices going up and quality of service going down, all consumers expect is a company that shows up and does good quality service. If you offer a good "Above the call of duty service" your customers will reward you with positive words on social media and review sites.
Your presence in social media, like your own YouTube channel or Facebook business page, establishes your business as a social authority. It engages your prospects
and customers on their “turf,” instead of having to drive them to your Website to establish a relationship. You can communicate with them regularly and offer deals
and specials as part of an ongoing conversation, instead of an occasional intrusion. It also personalizes your business and makes it more likeable.
Request information about our Social Media service and how it can help your business get established, and dominating online.
