The old way of establishing your Plumbing business as a dominant player is to advertise the hell out of yourself. Advertise everywhere, build a powerful brand and the clients will pour in. Yeah right! Maybe 20 years ago, but in todays competitive landscape you need to position yourself as an expert in your field. It's no longer about fishing for clients through advertising, it's about pushing out content, putting it in the right places and watching the clients come your way.
Todays consumer is smarter and much more concerned about good service as opposed to the cheapest price. Yeah I know there is still the price conscience consumer looking for the published coupon, but is that really the long term client you want to build your business around. You must cater the higher end customer, the one that is more interested in quality. Establishing you and your business as an expert in the industry is a huge advantage over your competition.
What is content?
Content is original works such as articles about your industry or business (not sales promos). When creating content think of information that will benefit your customers and potential customers. Things that educate or better a persons life.
Things you need to start doing today to help build your business for the future through content creation.
- Publish your content on a company blog.
- Publish to article sites like Ezine Articles.
- Post to Twitter and Facebook.
- Publish videos to YouTube.
- Post photos to Flickr.
- Contribute information in Yahoo Answers.
- Create a podcast and publish to iTunes.
These are some easy places you can start with to establish yourself as an industry expert.
This type of publishing exposes you to industry speaking engagements, Guest Blogging and even quotes in major publications.
Content creation is the major building blocks for success in todays very competitive online marketing space.
