If you follow search engine marketing at all, and if you are running a business of any sort especially Plumbing and HVAC then you should be. Assuming you do then you know content is king and link building is very important. What everyone seems to be getting stressed out about is link building. But if you think of writing great content then links will follow. It makes a lot of sense if you think about it. If you put out the same garbage content as everyone else then why would anyone want to link to your website. But if you are developing GREAT content people will link to it.
So the question should not be how do I build links to my site, it should be what is great content in the Plumbing and HVAC industry?
Fair question, if we look and search there does not seem to be anything great out there. This makes for a great opportunity, with little competition in "the great content" space you have tons of opportunity to shine.
Here are some ideas for developing great content.
- Think about the home show, this is traditionally a place home owners flock to-to get new ideas for their homes. In the plumbing space what is it that people get excited about? I would think it's the shiny stuff, faucets and fixtures. Why not create some lists of the top faucets, or the even show some color pallets with faucets and fixtures.
- Another high searched item in plumbing is tankless water heaters, there is great opportunity to add cost cutting analysis and the benefits of tankless over tanked water heaters.
- How about a post of faucets of the stars, there are enough photos of celebrity homes online, you could grab a few and put together a nice post that could attract some high search volume.
- For HVAC contractors there are a lot of brand comparison ideas and well has space saving and some AC units are now available in NFL team colors.
The key to success in creating great content is thinking outside the box. Once you start thinking with a creative mind you will start to attract good organic links that will push your site to the top of the search results.
