Your 2019 HVAC and Plumber Marketing Plan

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Let's map out your plan to WIN online in 2019. Josh Nelson author of How To Triple Your Sales by Getting Your Internet Marketing Right will help you unpack your Internet Marketing Strategy for 2019 to ensure your MAXIMIZE your leadflow via the Internet going into the new year.

• Discover the latest trends
• The Internet marketing space is constantly changing. We will outline the most important trends and what you need to do to stay ahead of the curve
• Increase your inbound calls
• We will uncover the proven methods to maximize your call count from customers looking online for your services
• Dominate your local market
• We will show you how to dominate your local market for the Plumbing & HVAC Related services in your area.

To download the guide "Your 2019 Internet Marketing Plan for Plumbing & HVAC" just click below:

 
As a home service provider, it’s always a good idea to revise your HVAC or plumber marketing plan as you approach the new year. But are you clear on how to do it? This episode is aimed at helping you do exactly that.
Josh takes you step by step through the things that need to be on your radar when it comes to a marketing plan for your HVAC or plumbing business. He doesn’t skip anything. You’ll hear baout the power of clear goals, target revenue, messaging, ideal customers, website conversion tweaks, and assessing your KPIs.

97% of Customers Use the Internet When Looking For Plumbing / HVAC Services

The latest data indicates that the vast majority of customers - 97% of them - are using the internet to find home services when needed. That means old forms of advertising and marketing such as the yellow pages, newspaper ads, etc. are not nearly as important as they used to be. While still important in their own right, those options are not speaking to customers in the way they desire to interact. That makes a huge difference when it comes to making the most of your marketing dollars. Find out how to use the internet to your advantage as a local service provider, on this episode.

It Makes No Sense To Create A Marketing Plan With No Clear Goals

You may have heard the old phrase, “If you aim at nothing, you’re sure to hit it.” On this episode, Josh makes the point that a marketing plan with no clear, targeted outcomes is pointless because you’ll never know if the plan is successful or not. That’s why he takes the time to walk you through the exact steps of creating the marketing plans for your HVAC or plumbing business from scratch.
This is the ideal episode for you to listen to if you don’t know the first thing about coming up with a marketing plan. Josh will show you exactly what you need to do, so don’t miss it!

Fine Tune Your Messaging To Resonate With Your Ideal Customer

You could spend millions on marketing, but if you’re not speaking the language your ideal customers speak, you’re missing the return on that investment almost entirely. Short of a new customer here or there, you’ll be wasting your money.
There are a lot of things involved in this step. You need to know how to identify your ideal customer. Then you need to understand what they are concerned about or afraid of when it comes to hiring a home service provider. Once you understand those things you need to know how to speak to them in a way that proves that you are reliable, trustworthy, and able to handle the needs they have. Listen to learn from Josh Nelson, professional HVAC and plumbing marketer, on this episode.

Is Your Website Built To Convert? Here’s How To Do it.

Your plumbing company may have a website, but is it built to lead visitors to become customers? If not, you have got to hear how Josh explains the “must have” elements of a high converting website.
First, your site needs to be authentic/personal. As well, it needs to speak to your ideal avatar, showcase online reviews, provide videos to make it more personal, and provide an easy way to connect with you - such as effective click-to-call buttons. There is tons more to building a high converting website, and Josh holds nothing back on this episode.

The Coming Significance of Google Local Service Ads

Google’s Local Service Ads are changing the way plumbing and HVAC businesses utilize the internet to gain leads and engage with customers. That’s because Google has the power to place its ads at the very top of the search results in compelling and powerful ways. That means many consumers searching for the help your business offers never get down the page to find your listing, no matter how well it is optimized for SEO.
On this episode, Josh explains in greater depth why you can’t rely on SEO alone to get your online presence noticed and suggests ways you can use both high-value SEO practices and Pay Per Click advertising to maximize lead flow and bring in more customers. It’s all on this episode.

Outline of This Episode

• [0:20] Summarizing the things you’ll hear on this episode, including a custom action plan
• [3:05] Why you should listen to Josh and follow his advice
• [7:33] A Before/After example: Schuler Service in Allentown, PA
• [16:50] Why you must set clear goals for your HVAC and plumbing marketing
• [21:41] Project your target revenue for 2019 then reverse engineer it
• [28:17] Fine tune your messaging to ensure it resonates with your ideal customer
• [37:18] Is your website built to convert interested people into customers?
• [42:15] Evaluating a website or two LIVE during the episode
• [49:26] Identifying 3 conversion elements you will add to your website
• [51:50] Do you know your marketing KPIs? (Key performance indicators)
• [56:39] The Digital Dominance method for great marketing in 2019
• [1:02:18] The coming power of Google Local Service Ads.

Resources & People Mentioned

• BOOK: How To Triple Your Sales By Getting Your Internet Marketing Right
• PHCC
• Service Roundtable
• Nexstar
• EXAMPLE: Schuler Service : Allentown, PA
• http://YP.com
• Reach Local
• Home Advisor
• Service Titan
• Outsource Pro
• Home Service Chats
• Google Local Services
• Angie’s List
• Yelp

Connect With Josh

• https://www.facebook.com/Plumberseo/
• https://www.facebook.com/plumbingmarketing
• https://twitter.com/plumberseo

Get a Free Internet Marketing Strategy Evaluation

If you would like to have me and my team personally review your online marketing strategy and show you where your ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your internet marketing right. Then schedule your strategy session now.
Click here to schedule your strategy session now