Get ready for episode 3 of The Social Plunge Podcast! Host Steven Sparacino is out of town this week, but instead Michelle Martin will be joined by special guest Stephany Tan to talk about optimizing your online content in order to generate more revenue for your Plumbing or HVAC business.
Stephany, who was once an editor for a high-profile book publishing company now creates all of the marketing content for the clients of Plumbing & HVAC SEO. “I was really attracted to no nonsense writing,” she says as she begins to explain what makes for a truly great website that will undoubtedly convert visitors into customers.
Plumbing and HVAC companies want to establish trust and give prospects peace of mind while accentuating their strengths. Business owners also need to highlight what separates them from the rest of the pack. All services must be covered with frequently asked questions and direct answers – nothing should be left untouched. Want to show your prospects just how capable your Plumbing or HVAC business is? Include reviews and testimonials on a brilliantly designed homepage giving potential customers that added assurance.
What many Plumbing and HVAC websites fail to do is cater to the personal feelings and needs of their customers. You can’t just say, “We’re the best plumbers in the business” without giving reasons as to why. The language you use to construct your content is also important, as you need to find a good balance between formal and conversational tone. Also, as we all know keywords are a vital aspect when it comes to optimizing your website for search, but don’t go overboard because you do not want your content to sound unnatural or spammy.
When it comes to blogs be specific and direct; how-to posts, lists, explanatory entries, and videos typically get the most views. When creating social media content short and to the point is always best, in fact the use of just 40 characters on Facebook gets you 86% more engagement with your audience. A good thing to remember is that the use of enticing photographs that correspond with what you are saying across any digital medium always makes for a higher conversion rate.
If you really want to learn how to create amazing content for your Plumbing or HVAC business listen to Michelle and Stephany on this episode of The Social Plunge Podcast.
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Looking to generate more leads, calls, and sales for your Plumbing or HVAC business, click here to schedule a time to talk with us or call us directly at 866-610-4647.
[bctt tweet="I just listened to another great episode of the Social Plunge Podcast. Social Media for Plumbers!"]
