Google Local Service Ads is a pay-per-lead service which allows you to advertise your business at the very top of Google’s search results page.
Google and Bing Ads allow you to show up in the paid listings at the top of Google and Bing search results pages when customers search for your services.
Facebook Ads allows you to run advertising campaigns to target individuals of any specific demographic.
When it comes to paid online advertising, tracking and measuring results is key. Our dedicated and experienced PPC specialists look at key performance indicators (KPI’s) such as: How much money was spent and how? What was your average cost per click? What was the average cost per lead? We believe that you can’t improve what you don’t measure. That’s why conversion tracking is so important.
KPI tracking allows us to make all paid search and retargeting campaigns work for our clients’ unique business goals. Whether it’s a Google Ads or Facebook Retargeting campaign, we perform routine split testing, tweaking, and fine-tuning to make sure you are getting the most return on investment.
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We perform in-depth keyword research in your area and also set negative keywords, so you’re only serving ads to the right customers.
Custom-branded and service-specific landing pages ensures that every single click has the greatest chance of conversion.
Call tracking, as well as constant monitoring, testing and optimizing of each campaign ensures you get the best return on investment.
Split testing ad copy and landing pages ensures the best-performing ads, to get our clients high quality leads at a lower cost per click.
We complete a market analysis of your search area to get you higher ad positioning and lower cost per lead.
Pay-per-click campaigns give you the ability to scale lead generation and scale your marketing budget as you see fit.
“I’ve used other SEO & Pay-Per-Click Management companies in the past but at the end of the day we are no longer working with them. We went to Plumbing & HVAC SEO to handle all of our online marketing (Website, SEO, PPC, & Retargeting). Josh & his team have done a great job for us and it’s taken our company from where we were to where we are today… and we are continually growing. We add a new truck basically every 9 months and it’s great to see the progress we are making.”
“I’ve been with Plumbing & HVAC SEO for just about 2 years now and can tell you that it has had a noticeable impact on the growth of my business. Since getting started with them my revenue has doubled from $450K to $1.1M and my staff has grown from 5 guys to 13 guys. Prior to connecting with them, I had tried a number of other companies & approaches. I spent a lot of what I call “stupid money” trying to find the right company or the right strategy with virtually nothing to show for it.”
When you look at a long-standing, trusted HVAC and electrical company, it’s easy to see the success—but not always the story behind it. For Acosta Heating, Cooling & Electrical in Charlotte, North Carolina, that story is one of courage, sacrifice, and decades of hard work rooted in family values. In a recent interview, Lauren, theCONTINUE READING »
When you think about what it takes to grow a plumbing and HVAC company in today’s competitive market, few stories are as inspiring as Warhold Plumbing, Heating and Air Conditioning out of Pennsylvania. In just over a decade, founder Chad has grown his company more than 14 times its original revenue, expanding from one truckCONTINUE READING »
When you think of a successful home service company, you might picture a fleet of trucks, dozens of employees, and a strong local reputation. But for Chris Parham and his family, it all started in a dog kennel behind their home in Trenton, Tennessee. Today, Parham Plumbing, Heating, Cooling & Electric is a thriving, family-ownedCONTINUE READING »
