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12 Critical Elements to Enhance Conversion on Your Plumbing, HVAC Or Home Services Website

You may have been spending money on advertising but not seeing the results you are looking for. That means it’s time to dig deeper. What can you do without spending more money on advertising? Take a look at your website! In this video, you’ll learn 12 tips that you can do right now to convert website visitors into callers. If you are interested in learning how to maximize your website and double or even triple your conversion rate then you need to watch this video!

How we can help you and your plumbing, HVAC, or home service business

Before we dive into learning how to amp up your website to maximize your conversion rate, I want to tell you a bit about us. You may be wondering why you should take any advice that I have. The reason is that this is all we do! We focus solely on helping plumbing, HVAC, and home service companies. So we know what issues you are facing with your business. Our mission as a company is to triple the revenue of 1000 plumbing, HVAC, and home service companies. Watch this video and learn how you can increase your revenue!

How important is your website?

Your website is your company hub. Every potential customer ends up on your website and it can make or break your advertising. Since prospective customer flows through your website then you need to make sure it is optimized to ensure that you are converting as many visitors as possible so that they can turn into callers and leads. The average conversion rates are between 5-10%. Watch this video to learn how to double or even triple your conversion rate so that you can maximize your calls and turn these website visitors into customers. 

12 critical elements to enhance your website and increase conversion

1. Make sure you are speaking to your target avatar. These potential customers don’t care about technological jargon. Speak to your customers’ fears and frustrations. How can you solve their problems?
2. Be authentic! People want to do business with people they know, like, and trust. Have real pictures of your team throughout your website. 
3. Use multimedia and video on your website. A video is worth a million words. People value what they can see and hear. In your video explain why someone should choose you instead of anyone else. 
4. Leverage social proof. You need to ensure that you are showcasing online reviews. Use tools like Bird’s Eye and Review Buzz to help with this. 
5. The basics are key! Make sure that your phone number is easy to find in the right-hand corner of your website. You need a web form for customers to fill out. You’ll also need to show your credibility and authority with symbols from BBB and Angie’s List.
6. Have a clear call to action on each page. Customers want to know exactly what they should be doing when on your site.
7. Use coupons and special offers that speak to your customer avatar.
8. Is your website mobile optimized? It should have an easy click to call function.
9. Leverage live chat. Customers would prefer to use text rather than have to pick up the phone and call.
10. Give the customers an option to book online. 
11. Site speed matters. How fast does your site run? People don’t have the patience to wait around for your site to load.
12. Use SMS and phone marketing automation. Don’t miss learning about this key component! Watch the video to hear how to utilize this essential element to maximizing your conversion rate.

Outline of This Episode

• [6:12] You want to build a great website that is built to convert
• [15:55] Speak to your customer avatar
• [16:48] Be authentic
• [19:10] Leverage social proof
• [25:25] Utilize marketing automation
• [29:33] Some real-world examples
• [41:12] What are some action items you can walk away from
• [44:25] Are you walking away from unconverted leads?
• [47:34] How to use marketing automation
• [56:25] 3 action items you can walk away with

Connect With Josh

• https://www.facebook.com/Plumberseo/
• https://www.facebook.com/plumbingmarketing
• https://twitter.com/plumberseo

Highlights of the video:

1.  Speak to your target avatar. What are their fears and frustrations? Why should they choose you?
2. BE REAL - Use authentic images of your team on the homepage & throughout the website
3. Use video & multi-media elements to engage different modalities
   1. Website welcome video
   2. Videos for each of your services
   3. Video explaining why someone should contact you vs. the competition
4. Leverage social proof - Showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz
5. Get the basics in order
   1. Phone number in right hand corner
   2. Ensure that there is a web form customers can fill out
   3. Add credibility with authority symbols (BBB, Angie’s List, etc)
6. Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next
7. Use special offers & coupons that match the service they are in need of
8. Make sure your website is mobile optimized with an easy click to call function
9. Leverage Live Chat
10. Start giving clients the option to book ONLINE
11. SITE SPEED MATTERS
12. Engage via SMS & Phone via Marketing Automation

Get a Free Internet Marketing Strategy Evaluation

If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now.