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Google is aggressively rolling out Local Services Ads (formerly Google Home Services) across the country. If you are not already aware of, participating in or preparing to jump into this you are at risk of missing the boat.
For a long time service businesses have been using Google Adwords PPC to gain customers, but Google is changing the game by opening up the Google Local Service Ads platform. It’s a new and somewhat “experimental” approach Google is taking to getting a bigger piece of the service industry pie for themselves - and at this point, it’s also extremely lucrative for service businesses who learn how to use it. In this webinar audio Josh Nelson covers what Google Local Service Ads are, explains how they work, how you can use them to increase your company’s bottom line, and highlights changes that he expects to see in the future. If you’re interested in getting cost-effective, qualified leads, Google Local Service Ads may be the thing you need.
What are Google Local Service Ads?
Simply put: Google’s Local Service Ads are additional search results provided at the very top of the page that operate much like Pay Per Click ads. The main difference is that these ads are linked to tracked phone numbers that determine for Google whether a person who sees your ad is truly a lead. In other words, you don’t pay Google for that traffic until the person actually calls you through the phone number Google provides. These ads also display a Google guaranteed badge, meaning that Google has actually vetted the companies represented and offers a money back guarantee. Do you see how powerful Google’s recommendation of your business could be? Learn more about these new and powerfully effective ads on this episode.
Qualified home service leads for $25 to $45 per lead? What a deal!
Google is now competing with companies like Angie’s List through it’s Google Local Service Ads and is positioning itself to take over the online lead generation business. Their new ads always show on the top, bear the “Google guarantee” emblem and only cost businesses $25 to $45 per qualified lead. That’s a bargain no matter what service a consumer is searching for from your plumbing or HVAC business. Josh’s recommendation is that you get onto the Google Local Service Ads in your area as soon as possible, set a weekly budget in the dashboard and begin testing it out. If you are inundated with leads you can always pause a campaign anytime.
Is Google trying to Uberize the home services industry?
As you look closely at the new Google Local Service Ads platform, you might wonder what the final iteration will look like. One user has wondered if Google is trying to Uberize the home services industry. What might that look like? Companies would be required to enter their information on the platform much as they do now, but consumers would set appointments, make purchases, and handle their payments entirely through an app. Could it really work? Will it be the direction Google goes with this new platform? Josh shares his thoughts and makes a prediction or two on this episode.
Here’s how your company can get started with Google Local Service Ads
If Google Local Service Ads are already available in your market (just google your industry or service to see if they show up at the top of the search results to find out), you should ensure your company is taking advantage of them asap. Josh recommends you reach out to a Google certified ad partner to ensure you receive Google’s attention once you submit your company info. But you can also get your company onto Google’s waiting list if the ads are not available in your market yet. Listen to this episode to find out how you can get on the waitlist and why it’s important to make use of this first iteration of Google Local Service Ads.
Outline of This Episode
- [0:01] The major shift that has happened on Google and why you need to learn to use it
- [5:22] What are local service ads?
- [10:55] Why would Google want to do these service ads?
- [14:30] How do these ads work and how can you get the Google guarantee?
- [19:49] How does Google determine which service ads rank at the top?
- [30:34] A look at the Google Local Service Ads dashboard & feedback from clients
- [36:32] Where is it headed? What does it mean? Is there any danger to anticipate?
- [39:31] How to get started with Google Local Service Ads.
Resources & People Mentioned
- Google Local Service Ads
- Get added to the waitlist: http://adwords.google.com/localservices/signup
- BOOK: How To Triple Your Sales By Getting Your Internet Marketing Right
- BOOK: The Online Dominance Blueprint
- PHCC
- QSC
- NEXSTAR
- Service Roundtable
- Nixco Plumbing
- Service Titan
Connect With Josh
- 1-866-610-4647 - call Josh’s team
- www.PlumberSeo.net/schedule - schedule a time to chat with Josh
- www.PlumberSeo.net/localservices - download your FREE Google Local Services guide
- https://www.facebook.com/Plumberseo/
- https://www.facebook.com/plumbingmarketing
- https://twitter.com/plumberseo
In addition to the presentation, we put together a 15 pages guide that we have named "The Complete Guide to Google Local Service Ads". You can download it now by clicking below:
To download the guide "The Ultimate Guide to Local Service Ads" go to https://www.plumberseo.net/localservices
