The WordPress Breakdown
The beloved WordPress, the almighty content management system, and the most celebrated form of internal website design and optimization in the world! But it doesn’t start out that way, you need to train yourself to adapt to the undulating world of SEO and take WordPress along with you for this exciting rollercoaster ride.
Most people love WordPress because it serves several purposes at one time in a way that even a handicapped ostrich would understand. You can customize WordPress to your own individual needs and tastes by using plugins, themes, and that thing inside your skull that is referred to as your brain.
Want superb SEO results without having to do anything? Not going to happen, but with a few simple tips you will be well on your way to a more streamlined user experience.
8 WordPress tips for your plumbing or HVAC website
- Tip 1: WordPress alone can slow down your website, so it’s important to install some kind of caching tool. However, you can make your site even more turtle-like by using overly complicated coding. So if a speedy theme requires a little extra cash for a more simple coding process I encourage you not to be stingy.
- Tip 2: Want URL’s that actually make sense? Instead of just some random letters and numbers wouldn’t it to be nice to have a cohesive title following that www? Make sure to fine-tune your permalink structure, but remember if you are managing an existing WordPress site you absolutely need to make sure that you have the appropriate 301 redirects first before you are faced with 404 errors, a drop in rankings, and a serious traffic decline.
- Tip 3: The original setup of WordPress can cost you customers. Say for instance that one of your viewers sees a link for Trane water heaters and to learn more about them they decide to click. Instead of this link opening up in a new tab and keeping your website in tact it replaces it with the manufacturers site, which can be highly disruptive for those interested in your services. Don’t let this happen to you; be sure to make the right adjustments.
- Tip 4: Newsflash, XML sitemaps are crucial to search, but good ole’ WordPress does not construct them automatically.
- Tip 5: In standing with a well-backed SEO game choose a Facebook theme that is developed in HTML5. It is also good to make sure that your theme allows for schema inputs.
- Tip 6: You know how important it is for your website to be mobile-friendly, which is why you must use a theme that has responsive design built in.
- Tip 7: An over abundance of plugins will surely slow your website down.
- Tip 8: Take full advantage of Yoast, for search engine optimization tools it is likely the best package out there.
Commanding your SEO
While Word Press can help to improve your SEO if used correctly it will only take you so far. You still have to create your own title tags, meta descriptions, H1’s, and H2’s making sure that they are all crafted in a manner that is both clever and effective at boosting your rankings online.
One (if not the most) essential components to improving your page placement and Web traffic is content – rich, informative, and well-versed content on each one of the pages of your website. Content comes in many forms from videos, text, pictures, slideshows, and more. The more relevant and detailed content that your produce the better your chances are of becoming the most sought after plumbing or HVAC company in the areas that you service.
For superior website design and a wide range of search engine optimization services, contact the experts at Plumbing & HVAC SEO. Click here to schedule a time to talk with us or call us directly at 866-610-4647.
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