How Paul The Plumber doubled their lead flow from 285 to 468 leads per month via the Internet over the last year...while reducing their average cost per lead from $36.74 to just $20.48. I'm going to unpack the tweaks & adjustments we made to their online marketing strategy to more than double their leadflow whileCONTINUE READING »
Search engine optimization for Plumbers and HVAC contractors is still a vital piece of the marketing puzzle. In fact, many of Josh's clients see amazing benefits to their bottom line revenue numbers immediately after applying good SEO practices. This episode of the podcast is the audio from a webinar that Josh presented outlining the 2018CONTINUE READING »
Google has officially rolled out Home Services in Philly (now live), is expanding to the East Coast and additional categories (HVAC in addition to Plumbing). Below is a screenshot of what a Google Search Result is showing in Philadelphia as of this morning: The other big change is that Google is also showing Home ServicesCONTINUE READING »
24-7 Plumbing and Drain is on the Rise 24-7 Plumbing and Drain may not be the largest plumbing company in the world but they are certainly successful. Founder Donnie Woodruff and his 3 employees are getting far more business then they had initially anticipated due to a combination of strong SEO tactics and speedy serviceCONTINUE READING »
The Reality of Google’s Local 3-Pack As you may or may not have noticed Google has decided to whittle down their local 7-pack to just 3 listings for businesses in any particular area. This certainly isn’t the first Google Maps algorithmic change and it is probably won’t be the last, but it does raise someCONTINUE READING »
