Take Your Retargeting Campaign to the Next Level We all know how important retargeting is for converting your website visitors into tried-and-true customers for your Plumbing or HVAC business. Banner ads that follow potential patrons everywhere they go on the web have always been a strong marketing strategy to stay top-of-mind and bring viewers backCONTINUE READING »
A puzzling Google update that could affect your rankings What’s going on with Google these days? Well it seems they just can’t leave well enough alone. Panda, Penguin, the mobile crawler, all algorithms that will likely continue to be updated in order to ensure that people are receiving quality, user-friendly websites and pages. But somethingCONTINUE READING »
Social Media Marketing - Facebook Makes All the Decisions “We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.” This is an actualCONTINUE READING »
4.8 billion people now have mobile phones…this staggering number has had a direct impact on how Google views your website. Here is another interesting statistic, 3 out of every 5 users now search for local businesses on their smartphone, which means that your site must be optimized for mobile use. April 21st marked the dawnCONTINUE READING »
Why Your "City" Pages May Hurt Your Rankings & What You MUST do About it With all the turmoil going on with Google updates in recent weeks, these guys are launching yet another algorithmic change that will target and penalize what they are calling doorway pages. Those who have pages on their site that areCONTINUE READING »
