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This presentation contains EVERYTHING you need to know to establish the marketing plan for your plumbing and HVAC company for 2018. No kidding, on this episode Josh shares everything with you, holding nothing back. It even includes a free downloadable workbook to use as you follow along and build your marketing plan as you go through the seminar. Take the time to learn what Josh is explaining and how to apply it to your business. It could make an incredible difference the profitability of your business.
Download the workbook now
Why you need to dial-in your market, your message, and your media.
You can’t effectively market your company to everyone because not everyone is going to work with you. If you look through the list of your previous customers you’ll see it’s true. There’s a certain kind of customer who prefers your company. You need to know who those people are - THEY are your target market. Then you need to know what they want most, what matters to them most - that will dictate the message you use in your marketing. Finally, you need to know HOW to reach out to those customers. That will tell you what kind of media to use. Josh goes through the entire outline step by step on this episode, so make sure you listen and download the workbook.
Everyone who hears about your company is going to wind up on your website. Is it optimized?
No matter what kind of marketing you do it’s likely that everyone who hears about your company is going to wind up on your website, either to contact you or to check you out. Is it set up in a way that will get you the most customers? On this episode of the podcast, Josh outlines the important things you need to add to your website to ensure that you’re getting the most connection with the people who come to your website. It could be the difference between the same old profit numbers and astronomically better ones.
Are you capturing potential customer emails?
When somebody calls your shop, what happens on your end of the line? You grab a pencil and jot down information, don’t you? You’re getting what you need to serve that potential customer in the way they need. When someone comes to your website you need to do the same thing. One of the best ways to do so is by offering discounts or coupons - but requiring the visitor to enter their email address in order to receive it. That way you capture their email address so you can send them marketing materials and discounts - and you’re also giving them a better value by providing the coupon you promised. Find out more ways you can optimize your website to get more customers, on this episode.
On pay per lead sites, the company who responds first is the one that gets the job.
There are a number of “pay per lead” sites out there - Home Advisor, Google Home Services, Yelp, Angie’s List - and many more. If you’re going to drum up business through those channels you need to be ready to respond immediately when a call or lead comes in. That may require that you download the app for the service so you can receive an immediate notification when someone expresses interest in having you serve them. If you don’t, you won’t get the work because people who use those services are typically in need of help immediately. There are so many valuable tips like this one on this episode, so be sure you listen.
Outline of This Episode
- [0:25] How today’s presentation will help you maximize your lead-flow and the free resources you’ll receive at the end.
- [4:10] The stories Josh hears about how these principles have changed the level of success plumbers are experiencing.
- [6:26] Why GOALS are vital for the construction of a good plan and how stats help.
- [17:00] Take a few minutes to consider the fundamentals: market, message, and media.
- [26:05] What resonates with ideal customers in your market the most?
- [29:08] Why your website design needs to be optimized for conversions.
- [44:28] Set up call tracking for your website so you know your cost per call.
- [48:00] The 8-step process to enable you to dominate your local market.
- [1:00:16] Using Pay Per Click VS good SEO practices on-site.
- [1:03:47] How you can use retargeting ads to get people back to your site.
- [1:06:20] The benefits of being a paid advertiser on directory sites.
- [1:10:03] How can you make a one-time customer into a lifetime customer?
- [1:13:23] The right way to use pay-per-lead services.
- [1:21:56] Strategic targeting using social media ads (Facebook Ads)
- [1:33:00] Q & A
Resources & People Mentioned
- Get the workbook for this session HERE
- BOOK: The Complete Guide to Internet Marketing for Plumbing Contractors
- BOOK: How to Triple Your Sales by Getting Your Internet Marketing Right
- Plumber SEO
- Bright Local
- Angie’s List
- Yelp
- Home Advisor
- Google Home Services
- CallRail
- The Wealthy Contactor
- ReviewBuzz
- LeadPages
- ClickFunnels
- Infusionsoft
- SEM Rush
- aHREFS
