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We are in unprecedented times with the Coronavirus (COVID-19) sweeping the nation. Many Plumbing, HVAC & Home Services Businesses are unsure how to proceed.
It is mission critical that you pivot your marketing strategy to enter the conversation already happening in your customers' minds. On this video I will outline what you can do to best serve your community, customers, family and team during these trying times. Watch the video now by clicking below:
To download the COVID-19 Messaging Kit by going to https://www.plumberseo.net/covid-kit
If you would like our help in any way, please call our office at 866-610-4647 or schedule a time to talk by clicking here.
We stand ready to serve you!
YOUR CORONAVIRUS MESSAGING KIT
MESSAGE TEMPLATE
A message regarding COVID19 from <Your Company Name>
We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we began taking precautions, such as the use of 70% alcohol-based hand sanitizer, limiting physical contact (i.e. handshaking), sterilizing vehicles, etc. We take our role in the community seriously and try to make every effort to ensure our clients are taken care of, but also that our technicians are safe as we enter our clients’ homes and businesses.
It is imperative that we begin to implement additional precautions for the safety of our community, staff and clients:
1.) If you are sick or have been exposed to the Coronavirus, please cancel your appointment by calling us at ###-###-####.
2.) Please avoid physical contact with our technicians during the time of the appointment. We will greet you with a warm smile, but not a handshake at this time.
3.) Please wash your hands with soap and water for 20 seconds prior to our arrival for our scheduled appointment. With your permission, our technician will wash their hands as well. Please instruct them to do so, otherwise they will use the company-provided Clorox hand sanitizer. We have always utilized booties when in clients’ homes, but at this time all our technicians wear clean gloves as an additional precaution.
4.) Each technician has been equipped with Clorox hand sanitizer (over 70% alcohol) as well as Clorox wipes in an effort to minimize risk. Masks can be utilized upon request, however the CDC does not recommend masks for healthy individuals. Masks are only recommended for those that are sick.
5.) If a technician is sick, they will be asked to stay home and get well; therefore, we ask for your patience and understanding in case an appointment must be rescheduled.
We thank you in advance for your patience during this most challenging and unprecedented time.
- Your friends over at <Your Company Name>
BLOG POST EXAMPLE
We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we began taking precautions, such as the use of 70% alcohol-based hand sanitizer, limiting physical contact (ie handshaking), sterilizing vehicles, etc. We take our role in the community seriously and try to make every effort to ensure our clients are taken care of but also that our technicians are safe as we enter our clients’ homes and businesses.
It is imperative that we begin to implement additional precautions for the safety of our community, staff and clients:
1.) If you are sick or have been exposed to the Coronavirus, please cancel your appointment by calling us at ###-###-####.
2.) Please avoid physical contact with our technicians during the time of the appointment. We will greet you with a warm smile, but not a handshake at this time.
3.) Please wash your hands with soap and water for 20 seconds prior to our arrival for our scheduled appointment. With your permission, our technician will wash their hands as well. Please instruct them to do so, otherwise they will use the company-provided Clorox hand sanitizer. We have always utilized booties when in clients’ homes, but at this time all our technicians wear clean gloves as an additional precaution.
4.) Each technician has been equipped with Clorox hand sanitizer (over 70% alcohol) as well as Clorox wipes in an effort to minimize risk. Masks can be utilized upon request, however the CDC does not recommend masks for healthy individuals. Masks are only recommended for those that are sick.
5.) If a technician is sick, they will be asked to stay home and get well; therefore, we ask for your patience and understanding in case an appointment must be rescheduled.
We thank you in advance for your patience during this most challenging and unprecedented time.
WEBSITE POPUP
For the time being you may want to add a pop-up on your website letting your customers know that you are open and that you are taking the right precautionary measures for their safety.
WEBSITE & FACEBOOK VIDEO EXAMPLE
Here is a great example of the type of video you could shoot to position your company as the "Go-to" provider in your area:
https://www.facebook.com/alphaleteplumbing/videos/233366554461403
VIDEO SCRIPTS
Example 1:
This is <your name> with <your company>.
We’ve taken precautions to be able to provide plumbing and HVAC services around the clock. We’re here if you need us. We understand the responsibility that comes with entering your home:
- Our office staff is fully remote
- Our technicians are not working if they are sick or showing any flu like symptoms
- They have also been trained to enter you home with an abundance of caution to protect your family by sanitizing their hands & equipment before entering, wearing booties, and even masks if it would make you feel more comfortable.
If you need service, CALL US at <YOUR NUMBER>
We also ask that you sanitize your home prior to our technicians arrival to ensure the safety of all of us. We’re here to serve you. Stay safe & God Bless.
Example 2:
Hello I’m <your name> with <your company>. Like you, our coworkers and team have been hearing a lot about the Coronavirus & are concerned about their health. I’d like to update everyone on the steps we are taking to ensure our business is open & ready to serve you.
Everyone at <your company> knows that it’s our responsibility to keep you, our customers, safe. We’ve stepped up our efforts to ensure your safety. We are taking every precaution to ensure we do our part to uphold public health by creating a higher standard of hygiene that includes:
- Multiple deep cleanings of our vehicles each day.
- Checking on our employees and ensuring anyone that is feeling ill does not come to work.
- We are also ensuring that our equipment is sanitized before & after entering any home or business.
- Proper sanitation and safety measures can save lives. We take this responsibility very seriously.
We are committed to serving you, your family and this community. If you need service, CALL US at <your number>.
Stay safe & God bless.
FACEBOOK AD EXAMPLES
Now would be a great time to run a 10 Mile Domination strategy on Facebook. While video is the ideal format for these types of campaigns, here are examples of the types of ads to run:
The 10 Mile Domination Strategy (Facebook Ads)
We are in uncertain times with Coronavirus & COVID-19 plaguing our nation. Despite the hysteria & downturn in the economy, we believe that the Plumbing & HVAC companies are posed to survive & even thrive during this crisis.
- People are being isolated to their homes for extended periods of time along with their kids and family. They will be in their home all day with nowhere else to go. This is way outside the norm.
- Their usage of the plumbing & HVAC system will be taxed to the limit (toilets, water heater, air quality, septic systems, etc). This will inevitably lead to emergency based service calls.In addition, they will be bored out of their minds looking for productive things that they can do. While they might not be looking to do a major renovation any deferred maintenance will be more evident than ever (the dripping faucet, the weird smell coming from their air conditioner).
This will lead to an increase in demand rather than a decrease. If you can keep yourself & your team mentally engaged the opportunity is there. Now is the time to STEP-UP for the sake of your team, your family & your community. In addition to an increase in demand for your services, there is going to be a massive increase in Social Media consumption (especially Facebook).
- Everyone is on lockdown at home with no-where to go & nothing to do
- They will feel isolated and crave community/connection
- They will be spending more time than ever on their phones & social media
This increase in Social Media consumption will be met by a decrease in advertising.
- Most businesses are down for the count (gyms, restaurants, hotels, etc.)
- They will NOT be advertising on Social Media
So there is an increase in Social Media usage & a decrease in advertisers meaning you can get in front of your customers with a higher frequency and lower cost than ever.
DEMAND + LOW COST EXPOSURE = LEADFLOW (Your phone's ringing & trucks running)
The only reason your customer would not call when in need is for one of two reasons:
- They don’t think you are open
- They are fearful that it is not safe to have you or your technician in their home
So we MUST communicate via every mechanism possible “We’re Open & We’re Safe”.
- Update your website messaging (Home Page Pop-up, Blog Posts)
- Social media profiles
- Communicate via email with your customers & prospects
- Tap into Social Media Marketing
Enter the 10 Mile Domination Strategy
So we need to tap into the exposure of Facebook & keep our message (we’re open & we’re safe) in front of our ideal customers. This can be done via a simple “Video View” or “Reach Campaign” ideally using video views as the mechanism to garner attention. Here is how it works:
- We target the homeowners with the ideal demographics in your service area (ideally a 10-mile area or less).
- We run a “Video View” or “Reach Campaign” hammering our message home.
- We recommend a budget of $10-$15 per day.
- Your customers/prospects see it with some degree of frequency.
What we need from you: In order for this to work best, we need a video shot by you or your team that we can run on Facebook. Here is an example of the type of video that would work best: (We’ve also included video scripts as a point of reference below)
If you don’t feel comfortable on camera or don’t want to shoot a video, we can shoot one for you similar to this:
How to record your “we’re open / we're safe” video:
How to shoot Facebook Live Video:
How to load your video to your Facebook Business page from your mobile phone:
Why shooting more videos via Facebook Live will serve you well:
CHECKLIST / ACTION ITEMS
- Let us know if you’d like for our team to run the 10 Mile Domination Strategy for you (Get with your account manager or contact our office at 866-610-4647).
- Decide if you will use our video (with Josh as your spokesperson) or if you will shoot your own video.
- If you plan to shoot your own, reference the script and record via your iPhone or upload to Facebook Live directly.
- Send us the link to your video or upload on Box.com so that we can get your FB Campaign running ASAP.
WE ARE HERE TO HELP
If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now.
