It’s hard enough for plumbing and HVAC businesses to get consistent sales, let alone triple it. But there’s an easy way to make it happen for you.
As you know, a website is a powerful tool that you can use to acquire leads. And when done right, it can even increase your plumbing and HVAC business’s revenue.
Compared to traditional marketing, including a website in your online marketing strategy will help you get a wider reach. It becomes even more powerful when you combine it with SEO and pay-per-click (PPC) advertising.
How do we know?
Well, that’s the approach we did with one of our clients, TR Miller.
This approach allowed them to increase their lead flow to over 799 leads per month. And that lead flow consists of 167 organic leads, 130 from PPC, 445 from Google Maps, and 57 from their website’s lead-capture form.
Clearly, those are impressive figures for a home service business.
That said, you probably know that running a PPC campaign is quite expensive. But by optimizing your campaign strategy, you can lower your average cost per lead.
This is what we did with TR Miller. As a result, they got to lower their cost-per-lead from $36.74 to $9.99.
A lower cost-per-lead that led to three times the sales and drive per month…
Sounds unbelievable? Let me tell you this…
There’s no magic and quantum physics involved to make it happen.
Keep reading to discover how we helped TR Miller get amazing results.
The Importance of Having an Effective Website and Well-Written Content
Among the main keys that led to TR Miller accomplishing such a feat has to do with their website and content.
First, we helped them create a great website that's designed to capture leads then ultimately convert them into clients.
For that to happen, we made sure their website achieved the following goals:
- Let people know what the company is all about
- Introduce the people behind the company
- Inspire website visitors to take action
Now, let me emphasize the third item on the list:
Inspiring people to take action.
The main goal of an effective website is to convert leads into customers. And to make it happen, there are three basic requirements:
- You must have a well-designed website
- The web copy and content must be top-notch
- You must have compelling CTAs
While all three are important, you should pay special attention to your content. You need to have top-notch content because this will do all the talking for you.
Great content includes information about the services that your home service business offers. Not to mention client reviews and practically everything your ideal customer would want to know.
Your Content should also include images of people in your company right in the middle of the action. That way, they’ll see that you really mean business.
When combined, all these elements will allow your website visitors to form a mental picture that'll make them trust you. And if they trust you, they’ll pick up the phone and give you a call.
Why SEO is a Must
SEO is what makes your website appear in Google Searches. So, even if you have everything mentioned above on your website but there’s no SEO…
You won’t be visible to your prospective customers.
Now SEO is a vast field in the world of online marketing. It encompasses website UX design, on-page optimization, and off-page optimization.
UX design is about the design and structure of your website. It involves optimizing the website for a smoother user experience. Google puts an emphasis on this, particularly the loading time of your plumbing and HVAC website.
On-page optimization includes posting content on your website. Particularly those that your ideal customers will find valuable. But you shouldn’t post just any content. It must target specific keywords so that when your ideal client searches for a service you offer, they’ll find you.
For off-page optimization, think of it as putting up a sign that points your target audience towards your home service business. To do this, we use Google My Business, Google Maps, and Google reviews.
SEO is an entirely different ball game. And if you master it, you’ll reap amazing rewards
How TR Miller Tripled Their Sales and Drives Per Month
So, how exactly did we help TR Miller triple their sales and drives per month?
The key is that we built a great website with great content, proper on-page and off-page optimization, and lots of reviews.
It sounds like a simple approach. But with that, the company got results that beat the competition in their area.
This approach was so effective that TR Miller doubled their online marketing budget to further take advantage of it. And that decision yielded them more leads per month.
How did this happen?
It’s true that they doubled their marketing budget. However, their average cost-per-lead went down. That meant instead of getting just twice the leads at most, the additional funding allowed them to touch base with even more leads.
As their cost per lead goes down, their lead generation rate grows. And right now, that kind of growth happens on a monthly basis.
TR Miller currently spends $7,900 per month on its online marketing. And this kind of investment allows them to generate over $200,000 in revenue.
That is a whopping $24 return per $1 spent.
See how powerful it is to have an optimized plumbing and HVAC website that’s chock-full of valuable content?
The Key to Growth Lies in Your Website
Don’t think that having a website for your plumbing and HVAC business is enough. That’s just one part of the equation. You need to ensure that it’s built to convert and it features content that’ll make your target audience see you as the expert they’d want to call.
Now, you might think that investing money on your website might be too risky.
But let me ask you this:
Isn’t it riskier to let days, months, or even years go by without maximizing your income potential?
So, it’s time to have a website that converts.
If you'd like to discuss how you can generate better results online, let's schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule.
Get a Free Internet Marketing Strategy Evaluation
If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now.