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How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.

Would you like to ensure that your website and content strategy is set up to win online? How about finally getting your website to rank on page one for the most important keywords in your area?
Watch this training now:
 

• How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
• How to build authority so that the pages on your website rank
• How to build relevant links that will move the needle in the Google search listings
• Why having duplicate content on your city pages could be killing your rankings
• How to communicate your "true service area" to Google automatically
• What are the most important online directory listings you should be listed in?
• How to get rid of bad links that could be holding your company back
• What are the most important plumbing & HVAC keywords that I should be targeting?
• Can I still use fake addresses or UPS addresses on Google Maps to rank
• What are the most important online review sites?
  ... And much more!

On this episode, you’ll hear all about how to rank on Google in your area with the new SEO formula. Google’s algorithm is constantly changing, but the newest changes made in 2019 may have left your plumbing or HVAC business in a lurch when it comes to organic ranking. If you want to find out how to optimize your website and dominate the online market place in your area you’ll want to listen to hear actionable steps that you can take now to update your website.

Does SEO even matter anymore?

Is SEO even relevant with the Google algorithm pushing PPC ads? Google keeps moving more and more towards paid search ads. So much so that you have to scroll down quite a bit these days to find the organic search results. Even with the algorithm changing when someone runs a search 71% of clicks go to the organic listings. And 67% of clicks go to the top 5. So, yes SEO still matters! You still need to diversify your marketing strategy with pay per click and other methods, but SEO definitely still matters. That is where a large share of your customers will come from. You can’t rely on paid search alone, investing in SEO is still a wise investment. What about you? When you run a search for a provider do you search for the paid listings or scroll down?

3 big changes in the Google algorithm that are affecting your ranking

There are 3 main areas in the Google algorithm that are affecting your ranking that you may not have thought about.

1. Duplicate content will bring your ranking down. In the past, you could copy and paste content from different sites on to your webpages to reuse them but those days are over. Look at the pages on your website and analyze whether you have duplicate content anywhere on your site. If you have any duplicate content on any of your webpages you need to remove them. You should also weed out any pages that are irrelevant to your target market. Make sure to make all the content on your websites unique.
2. Are there bad links heading back to your site? It used to be that you would try and get as many links as you can to head back to your site. But with the new algorithm changes if there are links from irrelevant sites or junk sites they can hurt you. There are tools that you can use to find all of the links that you have back to your site. Analyze those links and see where they come from. If there are any irrelevant links get them removed.
3. Google maps optimization requires that you need a physical address for your business. A PO box will not serve your purpose any longer. If you don’t have a real address you won’t have a chance to rank on maps. You need a physical address in the city that you are trying to rank for.

These 3 key issues are where 80% of the SEO ranking problems are coming from.

What is the new SEO formula ranking factors?

The focus of Google rankings is now on the user experience. Google tracks what the consumer is doing once they get onto the website after they click. They want to know if people are actually staying on your site and reading and scrolling down or if people are clicking back to the previous page. Google wants the consumer to find what they are looking for. Their biggest objective is that the results they give solve the problem of the consumer and answers their questions. When designing your web pages, remember to give Google what they want. Time on page is a big deal so you should map out how you can design your webpages to increase the amount of time customers stay on.

How do you map out your website around SEO keywords and build authority?

When mapping out your website you want to keep the user experience at the front of your mind. Don’t simply jam it full of keywords and a good meta description. One way to increase the consumer's time on the page is by leveraging multimedia.  Use imagery to ensure the customer stays on the page and scrolls down. Pictures of the team and trucks you use make a greater impact than using stock images. You also want to create webpages with unique content for all of the cities that you service. To build your authority it is important to blog about helpful relevant solutions for your customers on a consistent basis.

Outline of This Episode

• [2:52] Does SEO even matter anymore?
• [13:00] The latest changes in the Google algorithm
• [28:39] What are the new ranking factors?
• [38:02] How do you map out your website around SEO keywords and build authority?
• [46:51] A live example of an optimized website
• [50:24] Some other examples of real plumbing websites
• [1:01:25] How to get ranked on Google maps

Resources & People Mentioned

• WordStream
• SpyFu
• Nearby Now
• Plumbing keyword list
• HVAC keyword list

Connect With Josh

• https://www.facebook.com/Plumberseo/
• https://www.facebook.com/plumbingmarketing
• https://twitter.com/plumberseo

You can review / download the slides from this presentation here:

Slide Transcript:

• Slide 4 Digital Dominance Blueprint
• Slide 5 Need Your Attention Please... • Turn off cell phones • Turn off Facebook • If you're a Plumbing or HVAC Business owner and you're serious about getting better results online the next 60-90 minutes will change your life
• Slide 6 What we will cover today • The latest updates with the Google Algorithm • The things that you may have put in place in the past that could be hurting you now • How to optimize your website using the NEW SEO Formula
• Slide 7 Who Am I & Why Should You Listen To Me? • Author of the Complete Guide to Internet Marketing for Plumbing Contractors & How to Triple your Sales by Getting Your Internet Marketing Right • Active member of the PHCC, QSC, Nexstar Network, Service Roundtable & ACCA • Spoken at PHCC, QSC & other industry events across the US. • Articles published in Plumbing & Mechanical, Contractor Mag & HVAC Insider • Widely accepted as the premier expert in the internet marketing for Plumbing & HVAC Businesses • Worked with Plumbing & HVAC Business 
 Across the US & Internationally
• Slide 8 Hundreds of Plumbing & 
 HVAC business owners…
• Slide 9 This is what we do
• Slide 10 Does SEO Still Matter?
• Slide 11 10
• Slide 12 11
• Slide 13 12
• Slide 14 YES! SEO Still Matters
• Slide 15  72% from Organic SEO
• Slide 16  YES! SEO Still Matters You can’t rely on Pay-Per-Click Alone
• Slide 17 The 3 Biggest Changes 1. You can no longer get away with duplicate content. 2. Low-quality links pointed back to your website could hurt you. 3. You need a real, physical office to rank well on Google Maps.
• Slide 18 You can’t get away with duplicate content anymore • Most plumbing / HVAC companies serve a 25 - 50-mile radius (lots of little cities & towns) • It used to be commonplace to set up pages for each city & keep everything the same but change only the city. • Lots of guys setup multiple micro-site targeting different cities with the same content only changing the cities along the way • Your pages must be UNIQUE from one page to the next & from one site to the next
• Slide 19  Too many irrelevant / low quality links pointed back to your website could actually hurt you • It used to be ALL ABOUT links • The Penguin Update addressed that and now it’s all about quality & relevant links • You are going to have to review your link profile, find the bad links & either have them removed or disavowed • Work to diversify your anchor text & build more high quality / relevant links.
• Slide 20  You need a real, physical office to rank well on Google Maps. • Google Maps had a MAJOR change with the Google Pigeon Update • Primary addressed Local Map Listings • Took a major toll on those who: • Had multiple FAKE addresses • Used UPS Stores, Mailboxes Etc, Virtual Offices • Worked from a home address & have the business address hidden on Google My Business • You need a REAL physical business address in the city that you want to rank
• Slide 21 What else has changed? • Old fashion SEO is no longer effective • In the post panda, pigeon, penguin era it’s all about User Experience Optimization • The NEW SEO approach requires a heavy focus on User Experience Optimization
• Slide 22 What are the NEW ranking factors? • CTR is KEY (Click Through Rate) • Scroll Rate is essential (Are they scrolling down once they get to your homepage or website?) • Time on page is a big deal • Bounce rate is something to watch very closely • # of citations, reviews & relevant links
• Slide 23 The NEW SEO Formula  •Figure out what the most important keywords are based on your service, service area & search volume •Google Keyword Tool, Wordstream, SpyFu, Google AdWords •Setup a great website with unique pages targeting those keywords •Pages for each service & each city •Optimize your website for User Experience •Optimize your site for SEO - On Site Optimization •Build your authority - Off Site Optimization •Track your results
• Slide 24  Plumbing Keywords Your City + plumbing Your City + plumber Your City + Plumbers Your City + water heaters Your City + bathroom remodeling Your City + tankless water heaters Your City + leak detection Your City + drain cleaning Your City + shower repair Your City + boiler repair Your City + plumbing contractor Your City + emergency plumber Your City + water heater repair Your City + shower installation Your City + water heater installation Your City + sewer repair Your City + commercial plumbing Your City + commercial plumber Your City + repipe Your City + repiping Your City + residential plumbing Your City + tankless water heater installation Your City + sump pump repair Your City + residential plumber Your City + garbage disposal installation Your City + water softener installation Your City + gas line installation Your City + water softener repair Your City + clogged toilet repair Your City + sewer line replacement Your City + hydro jetting Your City + trenchless sewer repair Your City + gas line repair Your City + trenchless sewer replacement Your City + slab leak repair Your City + tankless water heater repair Your City + burst pipe repair Your City + septic tank plumbing Your City + water filtration system installation Your City + backflow testing Download the keyword list at 
 www.PlumberSEO.net/plumbing-keywords
• Slide 25  Download the keyword list at 
 www.HVACSEO.net/Keywords HVAC Keywords
• Slide 26  On Site Optimization •Strong website with good content & user experience (UXO vs. SEO) •Leverage Multi-Media to improve on-page time •Pages for each of your Services •Pages for the Cities that you serve •Unique Content & NearbyNow to pass heat map data to the city pages •Unique Content on every page •Keyword in the Title & H1 •Meta Description that SELLS The click •Name, Address, Phone Number in the footer •Blog with ongoing updates On Site Optimization
• Slide 27  Live Example
• Slide 28  Live Example
• Slide 29  Live Example
• Slide 30  Live Example
• Slide 31 Off-Page SEO  •Claim & Optimize Google My Business Listing •Get lots of citations across the web •Build Up Online Reviews leveraging best in class tools like NearbyNow, BirdEye, ReviewBuzz, Customer Lobby, Podium, etc •Build authoritative links back to your website from other websites
• Slide 32 The Secret To Getting Ranked on the Google Map
• Slide 33 The Secret To Getting Ranked on the Google Map
• Slide 34 How to build up good relevant links
• Slide 35 How to build up good relevant links
• Slide 36 What do these results have in common?  •Claimed & verified Google Map Listing on Google My Business •NO-SPAM in the Company Name •Lots of Online Reviews •Keyword in the Title Tag “Allentown Plumber” or some variation •Lots of citations with consistent reference of NAP •Solid link profile across the web
• Slide 37 The NEW SEO Formula  •Setup a great website with pages with each of your services & for each of the cities that you serve •Get your keyword & geo modifier in the Title of each page •Use Unique Content on EVERY Page •Leverage multi-media to enhance time on page & reduce bounce rate •Get online reviews across the web •Build your citations & consistency •Post updated content on an ongoing basis •Build links & authority •Leverage Paid Search to identify high converting keywords
• Slide 38 FREE: 
 SEO Review • Analysis of Online Visibility • Custom Keyword List of most important search terms • Ranking Report showing where you rank currently • Analysis of Online Directory Listings & Consistency • Analysis of Online Reviews and Reputation • Analysis of Social Presence • Analysis of Website Conversion Effectiveness CALL 866-610-4647
• Slide 39  Call us Directly at 866-610-4647 or www.plumberseo.net/schedule