The NEW 2020 SEO Formula for Plumbing, HVAC & Home Services

 All right, well, Hello and welcome. Super excited honored to have you here with me today. As we unpack the new 2020 SEO formula. We’re really just going to be unpacking what you need to do today in today’s environment with what’s happening with the Google algorithm to get your plumbing hv AC or home service company website, ranked on the first page in the first couple of results for as many keywords as possible, right? Because we know that we know that when you rank you’re going to get more traffic, you’re going to get more clicks, you’re going to get more calls, and it’s going to move your your company forward. Right. How many of you agree that it’s a pretty important initiative to get ranked better organically? In the search engines? Give me a yes. Give me a thumbs up in chat. Give me something just to confirm. Yes, we all believe that. A couple of hands up coming up. Erica says Hell yeah. All right, excellent. No, no doubt at all. So As you know, this is part of your overall 2020 internet marketing plan earlier this year, actually, in January, I went deep on your overall 2020 internet marketing plan, talking about your website talking about your market positioning, talking about the big picture, SEO Pay Per Click social media email marketing, and it kind of broke down into this digital dominance method, right, the key things you need to do to really maximize your lead flow via the internet. So this is one part of the overall strategy. And I really, I really think SEO is a big, important aspect. And when you rank better, everything you do, works better. your cost per lead is lower. I’m going to show examples of that. Your you know, your lead volume is higher. I’m going to show examples of that. But you also want to have a diversified strategy where you don’t have a great website that’s built to convert, you want to be tapping into the paid advertising mechanisms like Google AdWords and Google Local Service ads. You want to be Doing some retargeting to bring people to the website, you want to have systems in place to follow up with and nurture the leads that you get that don’t convert right out of the gates. So just make sure you know, be clear, yes, SEO is important, but it’s part of the overall big picture of how to really maximize your lead flow online. And if you missed one of those sessions, posted comments, hey, I’d like to see the 2020 plan training or I’d like to go back and see the how to optimize for conversion training, or the how to get ranked better with local service ads and how to really maximize the ROI from LSS. If you need any of that stuff, shoot us an email, ping us on Facebook, and we’ll be sure to get you access to those resources. We want you to have everything you need to really succeed at the highest level possible. So I’m gonna call for your attention now. You are here. I know that this is a chaotic time in history, right. A lot of us have been in quarantine probably working from our homes for a couple of weeks. If not months now, I know you guys in the trades have had it a little bit more flexible, because your essential services and you have to get out there. But I’m sure you’ve been seeing lots of web based meetings, you’ve been sitting in all kinds of, you know, interactive meetings like this. And it’s easy to get distracted. It’s easy to kind of get zoomed out. And what I’m going to ask is, if you’re here, just let’s give this our undivided attention. Let’s turn off our cell phones. Let’s shut Facebook. If you’re like me, I’ve got multiple screens, I got multiple tabs open. And if you’re serious about really maximizing your results online, maximizing your rankings. Let’s give this next 60 to 90 minutes, our undivided attention. Give me another Yes. If you’re okay with that if you’re in with these ground rules, so we can make sure we all get the most out of today’s session. So Robert says yes. Erica says yes. Okay, I got a bunch of yeses coming now. Fantastic. So here’s what we’re going to cover on today’s session. today. We’re going to talk specific About the latest changes with the Google algorithm, but things are constantly changing to kind of bring you up to speed with what has changed. I’m going to talk about the most important things you need to have in place that could actually be hurting you things that you might have put in place in the past that might actually be bringing your rankings down. But you want to be aware of because you might need to shift you might need to pivot you might need to crawl back some of that stuff that’s happened in the past. And really, we’re going to talk about how to optimize your website using the new SEO formula, the latest things that have changed that you can do both on your website itself and off the website in terms of your authority positioning, to really maximize your rankings and maximize your results online. So just real quick, if you don’t know who I am, my name is Josh Nelson. I’m the founder of plumbing and HVAC SEO. I’m the author of this book, How to triple your sales by getting your internet marketing right. It is the top selling book on internet marketing for plumbing at VC and home services were actively involved in pH cc que se nexstar a CCA. I’ve spoken in a lot of the events across the industry. I think I’m widely accepted as one of the top experts in online marketing for plumbing, HB AC and Home Services. But I’d say probably more important than than any of that stuff is I’ve worked hands on with hundreds of plumbing HVC and home service companies across the country. I’ve taken many of them from virtually no no no presence, no lead flow on the internet to now weather the dominant players in their market in ranking number one for lots of different keywords. Generating hundreds I’m going to show you examples hundreds and hundreds of leads via the internet every single month. And I’m honored to say that we’ve seen a lot of our clients, a lot of the people I’ve worked with hands on, go from where they’re at to, you know millions of dollars in revenue growth. And in really adding 510 15 trucks to their operation as a function of getting their internet marketing dialed in. So what I’m going to share with you is not based on theory, it’s not based on a blog that I read on SEO journal or something. It’s based on implementing these ideas and strategies in plumbing HVC home service companies just like yours with proven results and I promise throughout today’s session I’m going to be sharing real examples. That way you can look at them and you can see the real world aspect of how this plays out in a real plumbing AC company, just like yours. And I will say this is what we do, right my company plumbing an H fac SEO. all day every day, day in day out. We eat sleep and drink, getting results for plumbing HBC and home service companies online. And I’ve got a team of 30 full time employees, people that do content people that do SEO people that do link building people that do citation development. people that run Pay Per Click campaigns. And we’re on a mission to help triple the sales of 1000 plumbing HBC and home service companies over the next five years. So, you know, inherently, that’s what we do. If you’d like to talk with us about how we can implement these ideas for you how we can help set up your website and do your SEO and run your online marketing strategies. We’d love the opportunity to talk about Christian is in the chat. So if you just personal message Christian Ortega, who’s inherence a Christian, I like to schedule a time, that would be the best path forward. So that’s my only sales pitch in this entire presentation. And rest of this is going to be information based. But if you’d like help, right, if you’d like to have us implement these strategies for you, you know, reach out to u s we’d love the opportunity to help you get the maximum results from your your internet marketing and your SEO strategy as a whole. So let’s dive in. The first thing you probably are wondering Does SEO even still matter? Right? We all know the Google algorithm has completely changed, right? We know that Google is serving completely different results than they did in the past. So I’m just gonna pull up a search here. As an example, if we go to Google right now, when we type in Miami plumber, I’m in Miami, you can see if I kind of zoom in a little bit, what we used to see is completely different, right? It used to be all organic, and then maps, and then it was pay per click at the top and then over on the sides. And now Google’s got local service ads up here, they’ve got Pay Per Click listings, and they’re moving the organic results further and further down the page. And it’s even more evident on on a mobile right, if you run that same search from your mobile phone, you know, the organic listings are you got to scroll a couple times to get to it. And so that does beg the question, you know, should we even be spending time or attention on SEO does it Do people still click the organic results? Do people still call from the organic listings? And I guess what I’m going to say is that while the the, the SERPs have changed in the search engine results pages have changed. What we know is that still 71% of searchers prefer to click on the organic listings, like their 71% of the time we’re going down to the the map in the organic results below the map. Would love to hear like what your guys’s thoughts are on this, like when you run a search and just take yourself out of the equation. But if you’re looking for a local restaurant, or if you’re looking for a local service provider unrelated to yours, you know, just type in paid or organic, assuming you’re cognizant of the difference. What are you typically clicking in the results paid or organic? And doing a little, a little poll here for you guys. Robert says maps Leanna says organic. Local organics is a mirror. Morgan says organic. Greg also organic. So yeah, the reality is the SERPs have changed it, you know, the the organic results have moved down. But people are still clicking and you’re still clicking the organic results. It’s almost like when you take out a magazine, which who reads a physical magazine these days, but let’s say you take out People Magazine, you’re flipping through, yeah, there might be more ads than ever, in People Magazine. But for the most part, you’re reading for the content, you’re reading for that cool article about whatever it is you wanted to learn. And that’s the same for your searchers. It’s the same for the person that’s looking for your plumbing HVC or home service. They’re going directly to the organic results. And kind of further than that, yesterday, they’re clicking the organic results, but they’re all also focused predominantly on the first five listings 67% of the clicks, go to the first five listings. So let’s just let’s look at that search again, right, we type in, let’s just change this up, let’s type in Orlando plumber. We’ve got the local service ads up along the top, we’ve got the pay per click listings. And then we’ve got 12345. Right, these are the 67% of the traffic goes to these five results. So if you’re further down the page, right, if you’re down to the 678, bottom of the first page, potentially on the second page, you’re missing out on the lion’s share of the traffic, you’re missing out on the lion’s share of the opportunity. So So it’s important to recognize, yes, people are still clicking in organic listings. But most of it goes to the top five results. And so yes, SEO still matters. Let me give you an industry tration Let me give you an example of this in the real world. So one of the companies we work with is the meridian advantage. They’re based in East Lansing, Michigan, their full service plumbing, hv AC, electrical, you know, remodeling service provider. Over the years, we’ve done a lot of work to optimize their website to get ranked on the first page, we’re going to unpack the exact strategies that go into getting your website ranked on the first page. But if we run a bunch of searches, plumber, plumbing, Water Heater Repair, AC installation, heating, repair, Kitchen Remodeling, they come up very strongly in those top five results. And we’re very, we’re very cautious of our tracking, right? We want to know how many people are getting to the website, how many leads how many calls are coming in. And so we track this as a dashboard we provide to all of our clients, and we track number of leads based on source. So how many leads came from SEO, how many came from Pay Per Click? How many came from Google Maps, how many people submitted web forms, and you can see See that they had 417 leads come in. And that’s from all the all the different stuff that SEO organic pay per click and kind of breaks down here along the bottom, you can see their total investment in online marketing, which is our management fees for SEO and content development, as well as pay per click advertising is about $8,000 per month. So if we divide that out, they’re at an average of about $19 32 cents per lead, which is really on target for them in their market. They’re really happy with that. They’re continuing to scale that number up. But the purpose really what I want you to see here is that organically 95. So that means somebody clicked on a non paid listing, got to the site picked up the phone and dialed in, or they called directly off Google Maps, right? So those are what I consider to be both organic, they’re not paid, right, there’s effort that goes into positioning your company or positioning your website so that comes up and those results. That’s 65 5% of their call volume directly from organic. So the point I really want to drive home with this initial case study this exact initial example, is that yes, SEO still matters. Yes, the algorithm has changed. Yes, Google has moved down the organic results. But you can’t rely on just paid results. You can’t just do local service ads, right? You want to do all of it right? You want to maximize your lead flow online. But if, for instance, meridian didn’t have Truong organic rankings, they’d be giving up almost 65% of their lead flow. So yes, it’s very important. Yes. You want to make sure you understand the way SEO works. You want to understand the latest changes in the Google algorithm, and you want to be putting your best foot forward to rank and those non paid listings. Does that make sense? Kind of post in comments for me? Yes, that makes sense. I get it, something like that or something that stood out to you from that and This example there. Makes sense. Yes. Okay. Got lots of yeses coming in and makes sense. Great. Okay. Fantastic. So let’s talk about some of the big changes. Because you know, what was working in SEO? A year ago, two years ago, isn’t working the same way now. So here’s some of the big things that have changed. First of all, you can’t get away with duplicate content anymore. I’m going to talk about what I mean here. But there was a time you know, plumbing HVC Home Services was notorious for let’s create pages for all of our services, let’s pages create pages for all of our cities. And then let’s just clone out your different versions of the page with very similar content. Well, God and Google made some changes to the algorithm where it’s looking for that duplicate content and that duplicate content. If you still have it on your website, could actually be pulling your website down, it can be negatively impacting your results. The second is low quality links back to your websites could really hurt you. Right? There was a time not that long ago, where the most important thing in ranking your plumbing HVC, or home Service website was the half page with a title tag that says your keyword, and then do you have more links than the competition, right. And whether you did this yourself, or you hired a third party contractor that did it for you, a lot of them, were just getting bunch of garbage links pointing b ack to the site and being able to show, hey, look, you rank for all these different keywords. And the fact is, if you haven’t dealt with that, you’ve probably seen a depression in your rankings and in depression in the lead flow that you’re getting from organic search. Number three is you have to have a real physical office where you want to rank on maps. So you know, I’m just sharing some of the gotchas that I see in this industry that that come up again and again and again. A lot of home service companies have been Uh, you know, I want to rank in my main city and I want to rank in all these surrounding towns. And so I’m going to set up PO Box addresses. So I’m going to set up my aunt’s house. And I’m going to put that on Google Maps. And I’m going to, you know, do a pin. And ideally, I’m going to rank and all of these different areas. Well, Google has really put the kibosh on that. And their their systems are much better at recognizing, is there a physical address there or not? And penalize in companies that have a lot of fake listings. And so, you know, you have to have a strategy to make sure you actually have a location in the area where you want to rank and a lot of authority and a lot of citations to make sure that you’re ranking in those in those results. And the fourth is site speed matters. It really matters more than ever before. It used to be you could just throw up a WordPress site, leave it bloated, leave your image sizes large, and it didn’t really matter one way or the other. In today’s environment. I’m gonna show again, I’m going to share specific examples and you know, specifics on this stuff. But if your website is not loading quickly from desktop and mobile, that’s absolutely going to be hurting the way that you rank in organic results on the on the search engines. So let’s dive in. So you can’t get away with duplicate content anymore. What I find is most plumbing HVDC companies that serve between a 25 to 50 mile radius where there’s lots of little cities and lots of little towns. So let’s just use Orlando as an example. You’d have Orlando plumber, be the focus for the website. And then you know, I want to rank in Kissimmee, I want to reconsider cloud I want to rank in whatever 17 or 18 little cities and towns around my main metropolitan area and a very common strategy in the past was okay let’s create pages for each one of those and let’s just take our main you know, plumbing page and put it there but change just the city, so change Orlando to St. Cloud change Orlando to Kissimmee, for example, and You used to be able to do that and get ranked. But now Google’s actually penalizing sites that have duplicate versions of the pages. So if you’re going to do that, I still recommend doing it. We do it for all of our clients, you have to make sure that the content from one city page to the next is different and unique. Right has to be custom written from one city to the next from one service page to the next. So just making sure that you’ve got original content. Yep, that’s right, Scott original content. So really, what I think what you want to do is you want to go back, you want to look at those pages on your site, make sure that it’s got unique content, and then make a decision. One decision is rewrite the content, right? There’s cost associated with that there’s time associated with doing it. But if you rewrite the content, and it’s unique, it will put you back in Google’s good graces. If you can’t do that, and there’s sometimes it just is easier. Let’s just remove those pages from the website. Let’s remove the bloat. Keep the actual authentic content, the actual authentic pages that are relevant and unique. And when we do that a lot of times, we see that those sites start to move back in the right direction in search. So it’s really important, unique content from one page to the next, from one city to the next, from one service to the next. And you want it to be at least 70% unique. So yes, you can have a similar call to action from one page to the next, you just can’t have the entire content with one key word swapped out. The second is lots of lots of low quality links, right? This was actually a function of the of the Penguin update. It used to be all about the links when Penguin update address that if you have links from things other than local websites, you know, things relevant to home services that actually negatively started to impact your search results. And so what I really suggest you do is that you have someone take a look at your link profile. And there’s great tools for this. You can use h refs, you can use majestic SEO. And basically these tools let you put in your website URL. And it will spit out a report that says, Here’s all of the links that your website has. And here’s all the linking domains, right. And if there’s a bunch of spammy, non relevant links, you need to reach out to those websites and ask to have yourself removed, or do we call a disavow process through Google Webmaster Tools and point out our here’s our negative links that we know we need to deal with. And we’ve seen it we’ve taken on a lot of plumbing HPC clients where they used to be dominant in their market. And then sometime in the last 12 to 24 months they fell off, right? They fell off the first page. In some cases, they kind of just feel like they’ve disappeared from the internet altogether. And a lot of times, it’s about those two problems, right? It’s about either duplicate content, we got to clean that up, or it’s about It’s about bad links, right? And we got to clean that up. In some cases, it’s just so bad, you’re better served just to start a new domain and abandon ship on the on the on the on the website that you had prior. So that’s, that’s, you know, change number two, pay attention to your leak quality, take care of the battle links and get yourself back on the right footing going forward. So number three I talked about was that you have to have a real physical address to rank well in maps in the city that you want to rank in. So if you’re in Orlando, and you want to rank for Orlando plumber, you need to actually have a listing that’s in Orlando. And if you played shenanigans in the past, where you set up your aunt’s house in Kissimmee, and your uncle’s house, in St. Cloud, and maybe you, you know, put a fake PO Box address somewhere. You want to stop doing that Google has really improved their mechanisms to try This type of activity down and you want to clean up the fake listings you want to go on to Google My Business, Google Matchmaker, you want to find those locations, you want to mark them as closed, you want to merge them into your main listing, there is a process to be followed. And you can get this back on the right track. But to the extent you’ve got duplicate listings, fake listings, not only do those not rank but oftentimes your main your true legitimate listing winds up taking a hit or falling off maps all together throughout the process. So you really want to really want to pay close attention to that. So you want to if you want to rank you need a real location in the true location where your where your company is listed. You know, took a major toll on people ups stores, it used to be used to be you could get away with like a virtual office, or a mailboxes, etc. Really, even those are not really preferred. Forming? Well, at this point, there are certain virtual offices that maybe aren’t Regis or aren’t the big players that you can get away with. But my you know, my best suggestion is get a real warehouse, get a real location, make a little bit of an investment, and build your your location around that, as opposed to trying to go on the cheap or worse trying to do shenanigans just to try and skirt the system or try to sneak past with a fake location. The next is site speed matters, right? More than ever, how quickly your website shows up on desktop and even more so on mobile is mission critical. And it’s it’s having a really big impact on how well your website’s gonna rank. And so there’s great tools like gt metrics, and Google’s got a tool called PageSpeed Insights free report, you go there you put your we bsite address. And it will tell you how quickly or slowly your website’s loading. So example of this one of the companies we work with is valid plumbing. You can see if we run a GT metrics and a PageSpeed Insights, they’ve got a 100 PageSpeed. I want to show an example because this is one of those things you might say it doesn’t really mattered that much. This page speed doesn’t really impact your search results. I’m going to pull up oops, you know what, I’m going to pull up a report. So there’s a company we started working with, you know, about 12 months ago or so. And their name is car mines. They’re based in done back. And you can see when we started working with them, their website was on WordPress, and it was a little bit slow. And it wasn’t that it was like crazy bloated. It was just WordPress, the way that it is built. It has plugins, it’s got things running in the background, and it suppresses your load speed. So You know, there’s lots of things you can do to maximize load speed, you can compress your images, you can compress things in the background, you can put a great server stack in place. There’s lots of server optimization elements that go into play to really enhance your load speed. And so we were able to do that really optimize their hosting optimizer load speed, optimize all of the elements that make the site load quickly. They went from about a 17 second load, you know, fully loaded page to one second. This the file size went from 2.9 megabytes to four 443 kilobytes. So big difference in load speed, both on desktop and mobile, they started they went from a D or a 68%. To to an 100%. They went from a 68% on mobile to, to an A. And so the question is, does that even matter? Does that even impact our results? We’ll show you they went from not ranking to being Very well placed when we type in sir Dan Barry AC repair Dan very heating repair Dan very HVC contractor, you can see very strong rankings, both in maps and organically and I found that it impacts both, not only does it impact the organic results which are below the maps, it really impacts your map rankings as well. And this impacted their their lead flow, right. So, you know, we look at last month 283 leads via the internet on a 20 $400 SEO expense, like on page optimization, citation development, link building on reputation management, site speed optimization, they generate 283 leads SEO only, which comes out to an average of about $8 and 80 cents for for an HBC contractor which is really really good. I mean, you can really monetize leads at $8 and 80 cents. So just an example you these are things that come into play that will really impact how well Your website performs. And so Christian thanks for putting that link in there, you can run a site speed speed test on that link. Or you can just type in a search PageSpeed Insights, and it will it will give it to you. I’d love to run a test for this. And if anybody wants to see how they perform, let’s just let’s pull this up. We’ll do an example here real quick. And I’ll kind of audit your website on the fly. So we get we got a bunch of you on set, put your website in chat and let us use you as a as a guinea pig on this front. I guess while we’re waiting, I’ll kind of show you if we type in Orlando plumber. One of the companies we work with is shamrock plumbing. And you can see there they are in the number one organic spot, both maps and organic. I’ll pull up their website. And while you guys are putting yours in Thank you very much. We’ll talk about the on page strategy. We’ll talk about the off page strategy, right title tags, h1 tags, unique content pages for the cities paying us for the service services. But I just want to kind of pull up here if we put this website in and we analyze PageSpeed. php matters unique content matters. So 96 on mobile and 100 on desktop that matters, right that has an impact on your results. So a bunch of you guys put in your your stuff. This is awesome. We’ll pull up a couple of your websites and kind of run through this real quick. Let’s start from the top five storage HVAC contractors. I’ll pull up your website I’m gonna put you into PageSpeed Insights here. Wow. Come on copy and paste. That’s annoying. Five Star he AC c open MP IO. So while that’s running, let’s pull up your site here. And we’re going to go into specifics but it is always good to have real examples as we go I might have typed this wrong five star HVC contract contractors comm correct me if I’m wrong I’m sorry I would have put that in wrong five story Tracy contractors so I’m sorry if I if I was using as an example and I put your your domain in wrong with not intentional. So here’s the AC air conditioning in Orlando. So good example here. It’s like some of the some of the elements from the Shamrock site pulled in here. Okay, so Orlando AC repair up in the title tag. Usually you want to see or like Orlando something up here above the fold. So I’m not seeing its call out Orlando, although it does have it here Air Conditioning Repair Services. Okay, some good content. Let’s see pages for AC installation services, we have pages for each of these different sub locations. What you might want to check is just to make sure that this this content is unique from one city to the next. Oops. Once again, let’s put this into PageSpeed Insights. Let’s type in AC DC air, let’s see. Not seeing it come up soon. There’s probably there’s definitely some things you can do. From an on page optimization perspective, and from a from a content perspective, this definitely isn’t hurting you 24 out of 100 on mobile, and 74 out of 100 on desktop, definitely want to look at how well optimized the website is for for PageSpeed. Hopefully this is helpful. I know a bunch of you guys put your domains I didn’t mean to. I did not mean to overlook anybody. But I just wanted to show you how like so go to PageSpeed Insights, this is an impact. Look at your content on your page. Is it unique? I’m gonna talk more about the on page stuff here in just a sec. So is it helpful to look at some examples give me a yes or a thumbs up. If this is helpful, just to kind of see some real life examples. Morgan says yes. Okay, great. Okay, great. All right. So what else has changed? A lot of the old fashioned SEO just isn’t as effective as it once was. You know, in the past, it was about this, get the keywords in there. It was about, you know, getting links, getting some links back to your website, where now it’s really more about user experience optimization. So if you think about your, you know, load speed, why does that even matter? Well, it’s because it’s it’s a user experience situation, right? Google knows that if they run a search, and your website comes up quickly, that creates a better experience for the for the particular client, right. So some things you want to pay attention to the new ranking factors. One of them is click through rate, right? What percentage of the people that run a search are actually clicking through to your website, Google is paying attention to that. So you want to make sure that your title tags in your in your meta descriptions, which if you think about title tag dictates what the page is about. Meta description, really is kind of just an old SEO thing that most people stopped paying attention to. Really what you have to do with your meta description is kind of self question. Quick, like you want to sell why somebody should click you versus the other results on the page. So if we type in West Jordan plumber, one of the companies we work with is Valley plumbing. So you can see here they come up in right here on the top of maps, they come up right here organically a couple times. And you want this description. And and if you can, if you can get the, the review snippet to come in. You want it to sell it, why I’m going to quit this site versus the other sites that are on the page. So this right here, I’m gonna highlight is your title tag, right? So that’s you’re telling Google what that page is about. And then your meta description is you’re trying to sell the clip, right? Because click through rate is super important. Scoring so that’s opti mizing the user experience. Making sure that once they get to the page that they actually scroll a little bit, that little scroll aspect tells Google This is a relevant result. So you want to make sure your web page isn’t just a flat panel, but it’s got it’s got meat to it, there’s content below the fold. And there’s things that draw the eyeball down the down the page. So just as an example, so I’m going to click on this now I’m on Valley plumbing site, right, I’ve got above the fold, but I’ve got this stuff below the fold that draws my eyeball down. And I mean, and scroll rate, people actually scrolling down the page. This impacts your results, right. And this is a great one that I’ll use as an example because there’s lots of good elements in this. This site performs really well from a from an SEO perspective. Time on page, really important, which is how long is somebody staying on the website when they get there? Right, there’s a thing called bounce rate, which is somebody gets to the site, and they hit back. And if you get a high bounce rate, even if your click through rate is high, that’s going to negatively impact your search results. And so you want to think about ways to keep somebody on your site. As long as possible, we find is authentic imagery tends to draw the eyeball into real pictures of the real team, the real text that’s more interesting and engaging than a stock photo of a plumber. This is literally Robbie, one of the owners of the company or the son of the owner. And this is their team, right you can see this is Salt Lake City in the background. This is a serve the Salt Lake City area. There’s content and visual cues that draw your eyeball and keep you on the page. If we go to their homepage, you’ll see that there’s multimedia and I always recommend using some type of multimedia because it it keeps you there. You want to watch this loop. You want to see the trucks and you want to see what’s happening like it keeps you on the page. So trained engineer reasons for someone to stay on that site and use video use authentic imagery that impacts your user experience, which ultimately impacts your, your SEO. And then, of course, off page ranking factors here the number of citations that you answer references to your company’s name, address, phone number, the number of reviews that you have is a big ranking factor. So you want to constantly be thinking about how do you automate the review request process? How do you create a real class experience? So the more and more people write reviews about your company, and relevant links, so you don’t want to throw the baby out with the bathwater and say, well, links are bad, you have to have a smart way to build links that are relevant and authentic. To drive your rankings. And we talked about this, you want to make sure that your website loads quickly right from a desktop and a mobile perspective. And we’re finding is I’m going to talk about specific on page stuff when we’re talking about specific off page stuff but really thinking about this user experience is what the new SEO formula is all about. It’s really about engineering, click through rates on engineering time on page. It’s about engineering, the you know, scrolling down the page, and creating your website as the the best result for Google to serve in your in your service area. So you want to figure out what the most important keywords are, right? And there’s great tools for that like Google keyword, tool, planner, word stream, SpyFu, Google AdWords search tools, probably one of the best, right, but really, there’s tools that we can research to figure out what are people looking for when they need plumbing, when they need AC when they need, you know, other home service related services. And then we want to structure our website so that it speaks to those different key words, right. So we have pages for the different services. We have answers to the questions. We have pages for each of the cities in our service area. We want to optimize for the user experience. We talked about the scroll rate the visuals. And we want to optimize the on on page and off page results. And from there, we want to track we want to track how are we ranking, we want to track our click through rate we want to track or on page, we want to track openly the result. And I’ve showed you a couple results as we go here. We will track like how many calls we’re getting. What’s happening with those calls? Are they converting to leads? how effective is this? So we’re just getting started here. But I want to hear from what we covered so far. The four things that can be hurting your rankings, as well as the new things you want to pay attention to. What are some of your takeaways, I just want to check in because I want to make sure you’re getting what I’m putting down here. So in chat, you know, what are some of the takeaways so far that we’ve covered on today’s session and we’re going to cover more but we’ve still got a lot more ground to cover. Scott says no duplicate content. Making sure that the website’s load speed is they’re focusing on link quality getting a link quality dialed in perfect Genesis really focusing on page three, making sure that that website is loading quickly. Making sure the on page optimization is strong. Michael says website might be too simple might not be engaging enough to pull somebody down the page. And it says dealing with the bad links, right doing some disavowing getting some of those links removed. Fantastic. Good. Thank you guys for your feedback. I appreciate this helps me make sure that you’re getting it and I’m not talking, you know, up here or down here at a level that’s not really resonating for you guys. So let’s press forward. So when we think about SEO, right, I showed you some examples just for you know, city, plumber, or we talk about city AC repair. Well the reality is people are typing in a lot of different key words when they need your service. They if your plumbing, they might Type in plumbing, they might type in bathroom remodeling, they might type in sewer repair, they might type in repiping. Right? So you want to make sure you’ve got a keyword list that is relevant to what people are actually searching. And we update this on a very consistent basis. We’re doing our research through all of the tools, word stream, Google Search planner, majestic SEO, through figuring out what are the most common keywords, and which of those keywords have the highest relevancy? And so, Scott, yeah, we’ve got a list of the most commonly searched HVC keywords as well. So if you want Christian if you could drop these links for them into the into the panel, and I’ll send this as an email after today’s session, so you can go back and access this. But you want to think about what are the most common key terms that people are typing in when they need your services, because that’s where you start right with clarity on what they’re typing in. Then you can create content and create your website structure so that it it touches on all of those different keywords. So Clear on the services clear on the keywords that we want to target. We got to do on page optimization. So setting up our website so that it can be put in the search results for those keywords that we want to rank for. So a couple right, we want a strong website with good content and a good user experience. We want to leverage multimedia. So that’s pictures and video authentic pictures and video to optimize our time on site. We want to add pages for all of the services, right? It’s not just plumbing, it’s not just AC repair. It’s the different services that you provide Drain Cleaning backflow inspection backflow certification, water here installation, Water Heater Repair, burst pipe repair, right. If we want to rank for all those we need pages with unique content for each. We also want pages for each of the cities that we operate in. So if we’re in Salt Lake City, but we happen to serve West Jordan, Sandy, you know all of those little cities and towns we need pages with unique content on each of them. So it’s really important that it’s unique. And that we use a tool like nearby now or something to pass geo modified content back to those pages. So I’m going to share some examples of this visually, because I know I’m talking a little bit abstract here. Absolutely any content for each page, keyword in the title keyword in the h1, meta description that sells the click or reason for somebody to click through name, address phone number in the footer, and in blogs that are being updated on a consistent basis with syndication. So I want to talk for a minute at the end here about syndication, because this is part of the new SEO formula. One of the things you you know, you don’t want to just blog, you want to blog with purpose, right? We want our blog content to get picked up and to actually pass value back to our website. And we want to focus on on page optimization. So I’m going to pull up some live examples of this. I want you guys to kind of pop your websites in as well so we can kind of give you some live feedback. So let’s use valid plumbing as an example since I was just using them as as an example a couple minutes ago, if we go to Google, and we type in, so they’re in Sandy, and West Jordan. So let’s just type in West Jordan plumber. And they’ve got a couple different locations. But here they come up, number one on maps, number one organically. And I’m not gonna spend 20 minutes here, but I could, I could literally type in 100 different keyword combinations in around the greater Salt Lake City area, where they’re dominantly ranked on on Google. And the reason for that is we’re like we’re talking on page optimization here. Right, I already showed you fast load speed. Right. I think I showed this website from fast load speed perspective, let’s just run this in the background, while I walk you through the on page optimization. So we want to load fast. We want to leverage multimedia. So you can see here, not all of us have the financial resources to create this kind of video. But video content is compelling. It makes somebody want to stay on the Page really getting our keywords in the title tag up here, this area up at the top keywords in the h1, right good unique content that speaks not to the search engines but speaks directly to the to the consumer, right? This doesn’t read like salt like plumber plumber in Salt Lake plumber, plumber, plumber, plumber plumber, right it speaks to the consumer, it answers your questions because we don’t just want rankings we want rankings that convert into leads and the cost. Right. But then we want to have the things I talked about right pages for the services, right? So in drains, they do drains they do hand sinks, they do hydro jetting, right, so let’s go Salt Lake City hydrogen. And this is a unique page that speaks directly to that search volume to that search term. So if we go to Google and we type in assuming I spell hydrogen right here, Valley plumbing number one result Right. And that’s because this page is the most relevant page in the in the search results for hydrogen, right? We get here, trusted Salt Lake City hydrogen IQ services with a unique image unique content about hydrogen getting in their service area and unique content about why to choose them. And we do that for all of the services right kitchen sinks, video sewer inspection, within plumbing, we’d get faucet repair, Water Heater Repair, mainline repair. And so I don’t want to go too in depth here, but let’s just click tankless water heaters, right dependable Salt Lake City, tankless water heater installation and repair. Right if we scroll down, there’s a unique page with unique content with the title tags speaking to that particular term, right and so you want pages like this for each one of your services. And then you want pages for the cities that you that you serve? Right and they serve a very wide area. I usually recommend creating pages for the top 10 cities the To operate in. So in their case, there’s there’s lots, right? You got Alta and you know, West Jordan and Sandy and South Jordan and everywhere in between. So I’ll just click here. So this is a page specifically targeting Sandy right so up in the title tag is a sandy plumber and then repeats their company name and Utah, Sandy plumbing, Water Heater Repair, Drain Cleaning Services, we’re kind of going after that Sandy area. Sandy is a place in Utah, and then unique content. This is different from one city to the next. And that’s really important. It can’t be the same exact content. And then we use this tool called nearby now, which their technicians as they go out into the field are providing service, right and so nine hours ago, somebody was in Sandy doing a kitchen sink that was plugged right and nearby now can be used one of two ways it can be used as an app that the technicians install on their phones, they check in. And then they type a description, and then automatically through shortcode syncs back to these city pages on the site. This is a powerful shortcut to get ranked and a lot of cities and towns in their case. Not only is it you know, happening where it syndicates out to these pages on the site, but it’s happening automatically, because they use service Titan, which a lot of you guys are familiar with service Titan, I think it’s it’s an amazing platform for managing your dispatch and managing your projects. So instead of them having to check in because it’s integrated with service Titan, every time they close a job and service Titan, it’s creates a check in, right. And then it also automates a review request process. And so that’s how we can get them ranked because we’ve got a great website with unique content for all the cities all services, very optimized for the user experience optimized for great load speed. And in lots of unique geo modified content, so let’s just type in Sandy, oops, plumber. There’s Valley plumbing, on maps in a variety of different areas. They’re also playing in the local service ads game. And the number one organic listing here above the fold and above everything else, right? And it’s because those two, you know, all of those factors I just talked about, and a big part of it is online reviews right to the specific location where they have a facility so if you got a facility in Salt Lake, they got a facility in Sandy, they’ve got a facility in West Jordan. And so we get unique pages unique content for each of those. Let me know if I’m going too technical. So typing comments too technical If this is too technical or good if we’re talking the right language, and this is useful for you guys. Okay, Erica says good Thank you. Got says, schema markup for reviews on the internal page. Good, good. Good are lots of goods coming in? Does anybody want me to pull up your website just kind of looking through the filter of all we’ve talked about here? On page optimization, load speed, title tags, h1 tags, you need content, put your website in, and I will pull it up. Vander Bosch Okay, let’s pull out. The NDP rpos ASVND or Bo so hopefully I spelled this right because for some reasons, let me copy and paste there we go Vander Bosch and then also do air doctor will love to do all of yours. As a matter of fact, if you’d like us to do this for you, like this is something we do completely compliment And we’ll go much deeper. Like, if you’d like us to look at your website can’t do all of you right now on this call, send a message to Christian, let’s schedule a time, we will run a ranking report for you show you exactly where you rank. We’ll do a deep dive on your website, your load speed your on page optimization. And we’ll tell you, hey, look, here’s what’s good. Here’s where there’s room for improvement. And here’s what you need to change. If you’d like our help, here’s how much it costs. Right? Does that sound like a fair exchange? So I’m going to pull a couple of these up while we’re doing but we can go much deeper into one on one and really unpack it for you. So all right, so here’s Vander Bosch. I’m gonna look at the title tag first. It says, Manor, Bosch, plumbing, plumbing, Chicago. So we’ve got Chicago being the target. Vander Bosch plumbing is Chicago is Chicago’s plumber, right? This is just in text. I prefer to see it be an h 1. So an h1 Tag, you’re telling Google that this page is about Chicago plumbing services, right? So let’s just type in Kinda plumber. I don’t anticipate Vander Bosch ranking in this and if we were going to do a deep dive I would probably pull together a list of 100 keywords relevant to plumbing underground Chicago in the Chicago suburbs and show you exactly where you rank for all of those. But I would recommend getting the keyword into the title and the h1 on this page. I would probably recommend making some tweaks to the meta description. And then let’s see Do we have pages for the service we’ll get water heater steam boilers, sewer and drain. So let’s do sewer and drain. We do have a page for it. Let’s see title says. So it says title says sewer and drain Vander Bosch plumbing company and then just as a vendor Bosch blah, blah blah blah. So you want it to say Chicago shore and drain services. In the title, and then right here in the h1, you want to say something like your Chicago sewer and drain experts, right? And then unique content, maybe a little bit more, right? You probably want 500 to 900 words on a page. That way it’s got more context. And you know, use your h ones use your h2 use your, you know, your content, heading tags to tell Google that this, this, these certain keywords are more important than others. That will definitely help with your with your SEO rankings. And then if I’m looking at service area here, we’ve got basically one page that is an image of all the services right and if let’s just say we wanted to rank in Evanston, and I might be going too wide here, but just as an example, we want to rank in Evanston, Elk Grove, Melrose Park, Oak Park, Sir syrio Berlin, we want a page for each one of those with the unique content title tag, h1 tag. Nearby now, you know geo modify content hitting the page on all of those things will absolutely impact how well this website ranks and performs. Now on a speed test, we’re at 53. So that’s not ideal. We want that to be in the 90s on mobile and 74 on desktop. So you’ve got some work to do from a site speed optimization perspective here. hopefully that was helpful. Um, kind of give you a little bit of context some ideas here on how to improve. Let’s see the air Doctor. Thanks for volunteering your website. The original air doctor of South Florida, okay, here Dr. services. So South Florida is a little bit broad, and really, I’m in South Florida so I know most people won’t type South Florida when they need AC repair, they’ll type in West Palm Beach, or they’ll type in Boca Raton, or they’ll type in Fort Lauderdale or Miami. So saying South Florida is a little bit too broad. So we want this to say more like West Palm Beach, Ace Air Conditioning Repair and refrigeration looks like because you’re doing refrigeration this h1 you want to you want to geo modify it right get the West Palm Beach or some other modifier here on this page that will definitely make this site better optimized for ranking in the in the organic results. So we got air conditioning, refrigeration ice machines. So let’s look at all these just take me to a get a quote. Okay, so if you want to rank for West Palm Beach refrigeration, West Palm Beach ice machines or ice machine repair, you’d want to page uniquely speaking to that on this site instead of just, you know, one General Service page. And it seems like you want to cover all of South Florida so it sounds like if I’m reading this right, you want to rank in West Palm Beach Waxahachie Boca Raton and everything in between. To do that you want pages for each one of those in order to rank better in the in the in the results. So hopefully that helps guys looking at this from, you know now is thousand things you can look at from an SEO perspective. But if you just think about the 8020 like, is my keyword in the title? Is it in the h1? Do I have pages for my services? Do I have pages for my cities? Is my site loading relatively quickly? is there is there like a reason for somebody to stay on the page for a long time. So err, Doctor, you want to look at load speed here at 34 on mobile 83 is pretty good on desktop, but you want to think about how well this website loads from a mobile perspective. helpful to see some examples outside of hours just sometimes looking at it. You know, not from the the perfect case but here’s a broken case where there’s room for improvement. And here’s what we would do so you can kind of see what I would suggest in your case. helpful. Give me a yes to tell for something. If this is useful. Okay, great, good good good and so for those of you that wanted us to do it and we couldn’t do it right now please fill out the you know fill out the the plumber SEO dotnet slash schedule and we’ll we’ll do an analysis for you no charge when we’ll go deep and really walk you through this. So, you know, kind of back to the valley plumbing example. So a lot of keywords right, West Jordan, plumber, Sandy plumber, drain cleaning, Water Heater Installation, Water Heater Repair, everything in between really ranking pretty well. And here’s the numbers, right? $10,000 investment 460 leads via the internet. This isn’t a month, right? And I’m not talking about, you know, quarter This is on a month on average of $23 per lead 329 organic 36 from Google Maps, right. So just from organic SEO perspective, their average cost per leads about $9 and two cents. How do you think you could monetize $9 and two cents In leads, I think all of you would absolutely say so yes. And this is the formula like this, you have to have a good website that’s ready to like really optimized load speed user experience great content pages for the cities pages for the services, you can get ranked well and generate a nice volume of leads. So I’ll give another example. So this is a company we work with in Reno, Nevada, actually, they’re in sparks slash Reno. So I run that search. You can see IRA Hanson plumbing comes up. We’ve been working with them for going on, I would say going on three years now, when we started, they were nowhere to be found on the first page. Look, they just didn’t have a great strategy that the site wasn’t optimized for search. Now I can run a dozen different searches and I’ll show you in Reno and sparks which is basically their core service area. They’ve got dominant number one rankings Just to show you right title tag right on the nose right Reno plumbers, plumbing services Reno Nevada right and then the h1 this is what I’m talking about I say h1 your trusted Reno plumber right with unique content some authenticity here reason to scroll down reason to see more and then pages for each of the services drink cleaning sewer line repair repiping right so Reno repiping services and then pages for the surrounding cities, right the surrounding cities and towns, not as many in the Reno area right Reno, Spanish springs sparks instead, right so it’s kind of a strange geographic area. But pages reach of those with unique content really serves really serves to get these websites ranked well, organically and and that’s that’s kind of the kind of the play I showed shamrock plumbing a little bit. I’ll just show foreigners intent leads $3,000 investment in SEO and paid search an average of $7 53 cents per lead, right. And so when you can generate this volume of lead at a reasonable cost per lead, you can really keep the trucks running, you can keep the phone’s ringing and really grow and scale your business. So here are a couple of takeaways This is on page we’re going to talk about off page here in a second. What are some of the takeaways in terms of what we covered here on on page title tags, h1 tags. What can you implement in your plumbing HPC or home service business as a function of what we’ve covered here? What will you do with it? Scott wants to know how to learn more about nearby now you go to nearby now dot CEO. Jim, great to have you with us Jim coil. Seems like your questions are getting better. I’m sorry. I mean, there’s tons of comments. I’m just trying to find the ones that I that I see around the top Robert says unique city pages Good idea. Add city and service to the landing pages. Good idea. Excellent. So let’s let’s ship the off page because here’s the deal, what you do on the website itself, title tags, h1 tags content, you know, meta descriptions is only a small part of the battle, right? It’s important. It’s what dictates whether you’re in the search results for it or not. But really what’s going to determine who ranks number one versus number seven versus number 55 is the amount of authority that the page has. So let’s talk about what you can do off of your website. That is what really impacts the rankings and results. So the first is having a claimed an optimized Google My Business listing you do that at Google might google.com slash my business. You want to have citations, which are references to your company’s name, address and phone number on lots of different online directories. So you want to be on on Google Angie’s List city search best to the web. For us, there’s thousands of online directories. And the key is you want to be in those directories with the same exact name, address phone number that passes authority, it passes relevancy back to your website, which ultimately helps move you up in the search results. You want to build up your online reviews, I talked about this having more reviews than the competition is one of the strongest indicators of authority. So using automation tools, like nearby now bird eye review, Buzz customer lobby podium, you know, these tools are a dime a dozen. The important part is to make sure that there’s a automatic review requests going out after every service call that can help your customers easily click the button and get your website and write a review. Right. And we want those reviews to happen in public places. We want those reviews on Google. We want those reviews on Angie’s List, we want them on Facebook, right so we want to have systems to create great service and to get reviews happening on a consistent basis. The other thing we need to do, and this is the harder, more nebulous task is building the links and authority. So the links from other websites that are relevant back to your homepage, back to your service pages back to your city pages, right? There’s a strategy that goes behind that. And what I think most of you guys miss you plumbing HPC home service companies, is you look at the facade, right? You look at the on page site, I’ve got pages, I’ve got services, I’ve got all of that stuff. But what you don’t see is the effort that needs to go into building authority building links to the various sections of your site, which is ultimately what’s going to move you up in the search results. And so I really think what you want to be doing is strategic content syndication. So this, this webinar is the new 2020 SEO formula, and something new that’s really powerful, is moving beyond the web web to point or blog, where you’re just creating a blog post and calling it a day to really syndicating your content. Here’s my belief. And we’re seeing I’m gonna show examples of this actually having a huge impact on results is that a simple blog post on your website, won’t cut it anymore, you know, doing one blog per month, copying, pasting it onto your website. And you know, checking that box that we created content really isn’t moving the needle for you, right? It’s an activity, it creates more content on your site. But what you need is more links. What you need is other new sources. What you need is other places across the internet, linking back to your website, linking back to your Google My Business listing, linking back to those various service pages on your site. And so I don’t want to get super technical, because we’ve gone deep down the rabbit trail on this, like what is Google looking for? what’s what’s the, you know, what’s the secret sauce to get? websites ranked right for plumbing HVC home service companies and really well What we found is that it really is about eat. It’s an acronym called eat, which is expertise, authority and trust, right, we’re already about an hour into today’s session. So I don’t want to get superduper technical. But if you look at the at the SEO, periodic table, I’ll kind of pop back to this page in a minute. These are all the things Google is looking at to determine, you know whether a web page is relevant whether website should rank or not. So we’re looking at quality content. We’re looking at what the crawl meta description is coming in. We’re looking at multimedia, we’re looking at paints speed, we’re looking at site structure. We’re looking at, you know, whether it’s optimized for mobile, how authoritative it is, how many links there are, what the user experience is, right? And this comes straight from SEO journal and other resources like that. But it really is. is the quality of the content on the page. Relevant is it structured is it made You’re rich with pictures and multimedia. Is it a 14? If so, does it just sit on your blog? Or does it sit on third party relevant sites that also pass authority like the local news sites? ABC, CBS News? And is it passing all of the all of the citation and link resources? So, again, these are the signals that Google is telling us is relevant for for ranking plumbing HVC home Service website, and beyond that Google has what they call third party reviewer factors. So a lot of times they have real people, humans, I’m sure they’re international that are looking at websites and seeing, okay, is this relevant? Is it legit? Is it authentic? Right. And these are this is great from that process that those reviewers look at to determine what should be given preference over something else. And so I really think the main things we want to look at is proximity. Right? How close are we to the search terms that we’re looking to rank for? And so that’s getting our keywords, or geo modifiers, or zip codes, or geo coordinates with nearby now into the content on the page? is it relevant? So, you know, are we speaking to what the person typed in? Is our content matching that? Is it speaking to the customer in a unique way? Or is it just there for the sake of keywords in order to rank for a lot of different keywords? And then how prominent is it? And that’s where this content syndication piece of what I’m about to share with you comes into play. Because if you’ve just got content sitting on your website in a vacuum, and there’s not links pointing back to it, it’s not being picked up by new sources, then it’s not really going to move forward from a ranking perspective. And so what we’re doing today, and really what we do for our clients is we’ve shifted from just putting out blog content and saying, okay, we did two blogs this month. We did one blog. This month, and leaving it at that is that we’re actually pushing this content out, getting it picked up by new sources, showing our client website or your site as the source of that content. And then leveraging that one blog to get picked up on a lot of places, and to get links pointed back to our homepage to our service pages to our city pages to our Google Map listings. And what this does is it passes a lot of ranking and authority factors, right, which will move your website forward. So I don’t want to go too, too, too deep down the rabbit trails. But so we’ve been looking at Valley plumbing. We looked at the on page stuff, which is great. It’s the off page stuff that really drives the results. So on most websites, I’m sure yours if you’re not a client of ours, if you look at your blog, it’s it’s a place where content sits that doesn’t get picked up in the search results. That really doesn’t generate much juice for you from a ranking perspective. And so what we’ve done is we’ve shipped To a syndicated blog strategy. And so what that means is, instead of just doing a blog, we’re doing a news release, but listing the source as your company’s website. So lets us do Water Heater Repair, or apparently water heater leak, right? Typical blog would sit on a web page like this might have a couple of links pointed back and forth, internal linking maybe a little bit of external linking some geo modified content on the site. Let me show you what we’re doing. So you’ll n otice on our client sites, if we hit distribution links, you’ll see this content has been syndicated. And it’s actually being picked up by new sources, which generates countless links, citations ranking factors back to the client website. So let’s just look at Fox 21. And you can see the same content has been syndicated out But the the important piece is that it’s listing the source as the client website. So this isn’t like a PR web release or something like that, where we’re just putting out to hundreds of places and the sources PR web. This is something that sits on our client website that’s then getting released out via content syndication. And you can see now I kind of showed you all of the different places where this gets picked up. We’re strategically placing links back within the content that point back to our clients site, and back to the various sections within their site. So Residential Plumbing, right, this is a link back to the Residential Plumbing Services page on their site. So now we’ve got a bunch of places on the internet that are now linking back to that particular page, which passes juice back to that page. Not all of them are pointing back to the client site, because if we did that it could create it could create spammy link profiles. The other thing we do is a map embed. So we talked about links back to the homepage, the service page to the city pages, imagine diversifying your blogging strategy where you can create lots of links back every single month in this way, but then also getting a citation. Right? Every time we create a blog post using this strategy, we’re able to create lots of structured citations that reference our company’s name, address phone number on authoritative news sites, which then pass more authority, which then help get those map listings to rank higher. We’ve also got the map embed right here, where their their actual geo modified map data is sitting directly on the site. And so if you want to learn more about this, please reach out to us we’d love to walk you through it. This is something we do exclusively for our clients. So it’s not like we can just randomly do content syndication for you. But if you’re interested in working with us, this is one of our ninja strategies that help get our clients ranked in the top couple of listings right On page optimization, great off page optimization, and strategic content syndication that move our clients site up because it has more relevance because it passes the eat criteria, which really moves the needle from a ranking perspective. And so, some great examples of this. You know, one of our clients that we work with is Fox and son plumbing Keating and Vernon, British Columbia. We started doing the content syndication strategy, and they moved up 151 spots and 350 of their keywords that weren’t ranking moved up into the first page within the results. Same thing here for flow prompt plumbing in Brentwood, California coming up you know on the first page first couple of results for Brett were plumber Drain Cleaning repiping Fastlane installation repair 117 keywords from one, one section to the next Oliver’s plumbing in Sun Prairie Washington, Sun Prairie plumber Drain Cleaning, Drain Cleaning Services, Water Heater Repair sump pump repair. So, you know, one of the key things I want you guys to latch on to that you need to be doing is not just putting up blog content, but putting up blog content and syndicating it so that you can build a preponderance of authority and links and citations back to your website, which is ultimately what’s going to move you up in results. And so I’ll be sending this out to you as a checklist after the fact. You know, all the things you want to do on page off page, to build your authority to build your relevancy, and ultimately to build your ranking so that you get more leads, more calls and more momentum. Hopefully, this is helpful, like, I hope I’m not going too deep. Like I said, I haven’t really gone this deep in the past. But I do want to give you guys insights and things that you can look at and say wow, that’s something we can do that would really move the needle from a ranking perspective for our For our company. Yeah, Scott, if you want to talk more about it, jump on a call with Christian, he’ll walk you through it and talk with you know, again, we only do this exclusively for our clients. So if you want help getting this in play, assuming you’re in an open territory, we’d love to love to do that for you. So key things here, right, set up a great website pages for each the services pages for each of the cities, right, not over complicating it, getting our keywords with our cities, in the title in the h1, making sure we get unique content across the website, right? pages that have unique content, leveraging multimedia, getting reviews from across the web, building up citations and consistency of our name, address, phone number, posting content on an ongoing basis and syndicating it out. So we can build authority, we can build links, we can build citations, leveraging paid search to identify some of the high converting keywords that we want to focus on. You know, this is what’s working Really well, hopefully I’ve painted a clear picture for you. I’ve given you some specific ideas, strategies and techniques to go back and implement. I would love to hear from you in chat. You know, what were some of your takeaways? What are some things you can go say, Hey, I’m going to go do this, I’m going to go implement this in my business. Or maybe Hey, I need to go learn more about that specific aspect. And of course, if you’d like help, like, if you’d like to talk with us about implementing this for you, we’d love the opportunity to chat right? So if you want to just put in, let’s talk and comments, that’ll be our heads up to say, hey, let’s reach out to you know, let’s reach out to you. Let’s schedule a time to talk. It will be a no pressure conversation. Right? We take a very concentrated approach. So if you’re interested in learning more about us our services, how we can do this for you what we’ve done it for Valley plumbing, shamrock plumbing, the plumbing doctor, and hundreds of other plumbing HVDC companies and competitive markets across the country. What we’ll do is we’ll do an analysis of your online visibility, we’ll develop a keyword list, kind of figure out what the most important keywords are in your service area, geo concatenated for you, and show you exactly where you rank right now, right, here’s where you’re ranking page one, here’s where you’re ranking page two, here’s all the keywords that you’re missing out on. Right. And usually, it’s the missed out key words that represent lost opportunity that represent the calls that you should be getting that you’re not, then we’ll do an analysis of your consistency of your name, address, phone number, your online reputation, and really be able to show you look either there’s room for improvement. And this is specifically where the problem is. And here’s how we can help. Right? So you’re gonna get value from the session one way or another. Like imagine what I did here for a couple of you in a couple of minutes. going deep, like we will do our due diligence, you will get a detailed report, you’ll have a lot of clarity on where there’s room for improvement. And whether you want to take that back to your current provider or try and implement it on your own. That’s fine. Or if you say, hey, look, how much would it cost to have you guys do this for me? What would that look like? You know, we’d love the opportunity to have that conversation with you. So to set that up to kind of claim this free SEO review, you can call us at 866-610-4647. Or you can just go to plumber SEO dotnet slash schedule, Christians put it in the chat. So if you go straight to plumber SEO dotnet slash schedule, ask you some questions about your website, kind of what marketing you’re doing, what areas you serve, what services you provide, it’ll take you straight to the calendar where you can pick a time that works for you. And we’ll get to work right we’ll get to work running that report for you and showing you exactly where there’s room for improvement and or how we can help. Good deal. Hopefully this is helpful give me a thumbs up or Thank you Josh or something just to confirm this was useful. And if there’s anything we can do to help or support you, please let me know. A couple of Fantasticks Taylor. Thanks, Josh Nelson great information extremely useful. Good, Stephanie. Thank you, Jim. Thank you. Erica says, Thanks. Awesome. Great stuff. Well, thank you guys for attending. Thanks for your time. Thank you for your feedback. Let us know how we can help and we’ll talk to you soon.