In today’s environment it has become increasingly important for Plumbing and HVAC contractors to be visible on the major search engines (Google, Yahoo and Bing) as potential customers are searching for their services. Search engines are now the #1 source for consumers when they are looking for local services.
A typical Plumbing or HVAC website has only 5-6 pages (Home – About Us – Our Services – Coupons – Contact Us). That does not create a lot of indexation or placeholders on the major search engines. Most contractors provide a wide variety of other services including Drain Cleaning, Emergency Service, Bathroom Remodeling, AC Repair, and Furnace Installation, just to name a few. By building out the website and creating separate pages for each of these services (combined with city modifiers), the Plumbing or HVAC contractor can get listed on the search engines for each of those different keyword combinations. Here is an example:
Home – About – Coupons – Contact Us
Sub-pages for each service – Miami Emergency Plumber, Miami Emergency Heating and AC Expert, Miami Leak Detection, Miami AC Repair, Miami Drain Cleaning, Miami Furnace Installation, etc.
They often provide services in a large number of towns outside their primary city. In order to be found on the major search engines for EACH of those sub-cities, additional pages need to be created:
Sub-pages for each sub-city serviced – Kendall Plumber, Doral Plumber, Homestead Heating and Cooling Professional, etc.
Once the pages are built for each of your core services, each of the pages need to be optimized from an SEO perspective so that the search engines understand what the page is about and list you for those words. Here are some of the most important items that need to be taken care of for on-page search engine optimization:
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Once the pages are built out and the “on-page” SEO is complete, the next step is getting inbound links. Everything we have done up to this point is similar to laying the ground work, you have to have the pages in order to even be in the running. However, it is the number of QUALITY inbound links to those pages that is going to determine placement.
30% of SEO is On-Page type work. The other 70% is Link Building
Once the pages are built out, you are just getting started. The only way to get your site to rank above your competition is by having MORE quality inbound links to your site.
There are a number of things that you can do to increase the number of inbound links to your site.
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