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Have you ever noticed when you are browsing the Internet that you start to see ads for websites that you recently visited? Have you ever wondered how they are “targeting you” and how you could do the same with your customers & prospects?
The advertising method is called “Retareting” or “Remarketing”. It’s a little creepy, but surprisingly effective.
On this training we will talk about how you can leverage retargeting in your Plumbing or HVAC business to sell more of your missed opportunities & generate more ROI from all of your marketing spend.
We all know how important it is to convert visitors into callers. We also know that on average only 5-10% of the visitors who get to your website end up calling in or turning into a lead. SO HOW CAN WE make sure we remain top of mind with the 90%+ of the visitors who visit our website that are in the market for our services but have not converted yet?
Let me introduce you to the power of retargeting...
It’s one thing to get leads to your website. It’s an entirely different and more difficult thing to get those visitors to take action. When only 5 to 10% of website visitors take action once they land on a website, it’s obvious that home service business providers need to figure out how to reach that other 90 to 95% and compel them to take action. That’s where retargeting comes in. In this webinar, Josh Nelson explains what retargeting is and how it works, describes the functionality of the different platforms you could use to retarget, and explains how - for a very little financial investment - you could be converting a good portion of that missing 90%. Really? Yes, really. Find out how on this episode.
Retargeting amplifies the conversion rate of what you’re selling online
It’s funny, but in internet terms, a 5 to 10% conversion rate of website visitors is actually pretty good. Most businesses with an online presence are in that boat. But what could happen in your home service business if you were able to increase that to 20% or 50% or even more? You know what would happen - your revenue would increase considerably and your business would be growing leaps and bounds. Retargeting is an almost guaranteed way to do exactly that. If you aren’t familiar with the term, retargeting means advertising to people who have already shown interest in your website but have never taken action. You can find out how to do it, affordably, on this episode.
90% of the people who land on your website do not take action. Retargeting reels them in
How often does this happen to you? You're playing around on Facebook and suddenly notice an advertisement in the sidebar from a website you’ve recently visited. It’s not a scary conspiracy or mind-reading trick, it’s retargeting in action. The website owner has utilized a “pixel” on their website that tells them who you are (your online self), that you’ve visited their site, and in conjunction with Facebook, they are stalking you - in a good way - to remind you that you were interested in their service or product. It makes total sense that they’d want to do so - you’ve already shown interest in their website so you make an easier target than a cold lead. Find out how you can use retargeting on this episode.
Do you want to get thousands of Ad impressions to people already interested in your services - for a low cost?
If you do, you want to learn about retargeting. The way Facebook, Google Ads, and other platforms work these days you are able to spend pennies on the dollar and get your message in front of thousands of people who are already clearly interested in your home service business. Many of those leads will turn into actual conversions, establishing new relationships that could turn into long-term customers. Retargeting is the key to it and could quickly increase your leads, conversions, and overall revenue. Find out the details of how to make retargeting work for you, on this episode.
Outline of This Episode
- [0:25] What IS retargeting and how does it work?
- [3:10] The sequence: your website - 5% to 10% take action - you go after them (through retargeting)
- [7:55] How you can set up retargeting to maximize your online advertisements
- [11:38] Determining the right ad budget and retargeting budgets
- [14:40] Keep in mind that your ads have to stand out. Here’s how to do it
- [20:20] Facebook Remarketing: a service-specific example
- [23:55] How you can use retargeting to nurture customer relationships
Resources & People Mentioned
Connect With Josh
- https://www.facebook.com/Plumberseo/
- https://www.facebook.com/plumbingmarketing
- https://twitter.com/plumberseo
- 866-610-4647
- www.PlumberSEO.net/schedule - schedule a time to chat with Josh’s team
Get a Free Internet Marketing Strategy Evaluation
If you would like to have me and my team personally review your online marketing strategy and show you where your ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your internet marketing right. Then schedule your strategy session now.
Click here to schedule your strategy session now
