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Google has changed things...again!
What was working in SEO just 6-9 months ago could now be hurting your rankings, traffic & lead flow.
On this episode of the Plumbing & HVAC Internet Marketing Podcast I explain what has changed, how it should impact your strategy and more importantly...what you need to do about it.
You can watch the full training below:
Here's what you'll learn...
- [0:28] Why the game has changed for ranking your website with good SEO.
- [3:58] The overview of how we’re going to approach this important topic.
- [6:22] An example of what great SEO practices can do for your company.
- [11:35] The 2017 changes that have happened in Google.
- [16:38] 3 Major changes that are hurting plumbing addresses these days.
- [24:19] Cheesy, spammy content stuffed with keywords no longer works.
- [27:56] The new approach includes keywords, great content, and user friendly sites.
- [31:37] What you need to understand about keywords and good user experience.
- [42:55] What’s the balance between SEO and conversion optimization?
- [44:36] How can you create great content for each city you serve?
- [50:53] LIVE website examples and critique.
If you’re not aware, Google is always changing its algorithms, which means you’ve got to be aware of the changes that are happening to ensure that something you did to rank your website last year isn’t actually hurting you now. It’s a big job, but somebody HAS to do it for you if you want people to be able to find you in internet searches. That’s why Josh held this webinar: The NEW SEO Formula for Plumbing and HVAC Businesses. He holds nothing back, walking you through everything you need to know and exactly what you need to do to rank your site well in today’s SEO climate.
Mobile indexing is something every plumber needs to be aware of when it comes to SEO
You’d have to have your head in the sand not to notice how many people these days have their noses in their phones. Mobile internet browsing is quickly becoming THE way that people are searching for the things they need. If your plumbing and heating website is not optimized for mobile search, you’re going to experience a huge drop off in leads coming in through internet searches. Why? Because Google is able to tell which sites are easy to use on mobile and which ones are not - and offers mobile users ONLY the sites that are mobile friendly. Find out how you can fix this serious problem, on this episode covering the 2017 SEO formula for Plumbers.
Google Home services has changed the game when it comes to Plumbing SEO
There have been rumors for some time that Google will be combining with a Home Services Recommendation engine to provide recommended services when service companies are searched for on the web. In some cities it’s already happening to a degree, so you need to keep that in mind as you build out your SEO and marketing strategy. What can you do to make sure you are included in those service listings that appear at the top of search results? This episode's SEO formula walks you through exactly what you can do to ensure your site is found, even if you’re not one of those recommended services. Find out how by listening.
The same content on pages for different cities is no longer a good idea
One of the tactics service providers used to use was to create separate pages for every city they serve, then just copy and paste the same generic content describing their overall services into every one of those city pages. It worked for a while to get web traffic to websites, but it’s a thing of the past. Google’s algorithm changes make it impossible for that tactic to be beneficial - in fact, it’s going to hurt you if your site still has that kind of content because Google will see it as duplicate content and penalize your entire website. Find out how you can remedy the problem and what you should do instead, on this episode.
User experience on your website is something Google considers when ranking your site
Google is getting smarter and smarter all the time. Every algorithm change increases its ability to detect exactly what users are doing when they visit your website. That means Google is now able to detect how long a user is on your site, what they do while on the page, and whether or not your page was useful. For example: If searchers who visit your site don’t stay very long - Google takes that as a sign that your site is not very useful and will not favor it in search results. You’ve got to stop that from happening - and you can find out how on this episode as Josh explains his SEO formula for 2017.
Resources & People Mentioned
- Your 2017 Marketing Plan
- Setting up your Website for Conversions
- Google Home Services
- Google Adwords keyword tool
- SpyFu
- Nearby Now
- Bright Local
Connect With Josh
- https://www.facebook.com/Plumberseo/
- https://www.facebook.com/plumbingmarketing
- https://twitter.com/plumberseo
Get your SEO Review
If you would like to have me and my team personally review your internet marketing plan for 2017 and show you where your ranking, where there is room for improvement and how we can work together to make 2017 your best year ever and finally get your internet marketing right. Then schedule your strategy session now.
Click here to schedule your strategy session now
