It's no secret that Google wants your website to be content rich. Content rich websites are rewarded by higher rankings which as you might expect results in more searchers finding your site and hiring you. When creating content it's important to develop good original content and get creative with it. You're doing nothing different if you are just rewriting what's already been written over and over again.
Here are 5 solid content issues that Google loves to see
- Interviews
Interviewing experts in your field or industry makes for great content. As an example here at PlumberSEO we have a monthly podcast where we interview million dollar plus per year plumbing business owners to find out what they are doing in their businesses. This podcast is uploaded in audio form and also transcribed into text and posted on our website. This makes for great original and very interesting content. Click here to find the podcast - Lists
What you are reading right now is a list. Lists are great because they break down valuable content in short easy to read segments. They also serve a great advantage in search because when people search they often times search in terms of the top... So lists tend to rank high in search and also get a lot of sharing. - Reviews
Reviews are a great way to feed Google what it needs for great content. Search around and you will find all kinds of reviews online. Reviews are a great technique in the plumbing industry because you can review bathroom fixtures, tools the ideas are endless and the content created from it will help you rank high in search. - News
News always does well in search, it's important to create content around news that it relevant to your business. Setup Google alerts for keywords pertaining to your industry to catch the news while it happens. Also search the top news sites like CNN or USA Today, I often go to these sites and type the keyword Plumbing and get all kinds of news. - Polls and Surveys
Google eats this stuff up and there is a high search volume for polls and surveys. Make sure your info is real and accurate and you will dominate the SERPs for this.
One of the hardest things to do is come up with relevant content for your site, put together a content calendar with these 5 ideas and you could come up with a years worth of solid content to dominate the search engine results page.
