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On this episode of the Plumbing & HVAC SEO - Internet Marketing Podcast we talk all about Content Creation Strategies for your Plumbing or HVAC Business.
The fact is, Content Is KING and it's critical to the success or failure of your internet marketing strategy.
- Rule 1 - Create great content!
What is great content - long form, scroll factor, develop content around what people are searching for. - Today we are overwhelmed with content overload but most content is not great
- You need to create the best content
- Content is not limited to just text, it’s images, infographics, videos
- Share your content, break it down in small social media posts, push out to Facebook, Twitter and email to all your customers and prospects
- Edutainment - Make sure that your content is ENTERTAINING as well as Education. People are bored…
- Great example of this was Gene Johnson who created a video about their “Running for Plumber of Seattle”. Check it out…
