Norton Rodriguez – The Video Marketing Master 3-time Emmy award winner Norton Rodriguez Sr. has worked as a videographer and photographer for over 20 years now. From movies and music videos to television and commercials Rodriguez has truly done it all. Now he has decided to take the reigns as a full-time video production director atCONTINUE READING »
Take control of your video marketing What do you think drives more Internet traffic, content, audio, or video? This is not even a fair question as movies have surpassed books, YouTube videos are where people find out how to do things, and even dating back to when you were a child it was a lotCONTINUE READING »
Making YouTube part of your marketing strategy Content marketing is crucial for gaining more customers for your Plumbing or HVAC business via the World Wide Web. While there is always a place for informational text-based posts and pages, videos can actually be more effective for generating maximum audience engagement and a higher conversion rate. YouTubeCONTINUE READING »
Did you know that YouTube is the second most used search engine (ahead of Bing and Yahoo)? Most plumbing and HVAC businesses focus the majority of their attention on search engine optimization and totally neglect the opportunities that video and YouTube provide. Implementing a video marketing strategy for your plumbing or HVAC business can getCONTINUE READING »
It’s no secret that people today are addicted to watching online videos. Whether they are funny videos, entertaining videos or serious instructional videos, most people can’t pull themselves away from their computer screens thanks to this form of digital technology. So how can you leverage Video / YouTube in your Plumbing or HVAC Business? IfCONTINUE READING »
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Starting and scaling an HVAC business isn’t easy—especially in competitive markets like Southwest Florida. Yet in just over two years, Catalyst Air Conditioning has grown from two founders to 9 trucks and 18 employees. In this interview, owners Kris Bollinger and Alexis Munoz share how they built Catalyst Air Conditioning, the foundational decisions that fueledCONTINUE READING »
When you look at a long-standing, trusted HVAC and electrical company, it’s easy to see the success—but not always the story behind it. For Acosta Heating, Cooling & Electrical in Charlotte, North Carolina, that story is one of courage, sacrifice, and decades of hard work rooted in family values. In a recent interview, Lauren, theCONTINUE READING »
When you think about what it takes to grow a plumbing and HVAC company in today’s competitive market, few stories are as inspiring as Warhold Plumbing, Heating and Air Conditioning out of Pennsylvania. In just over a decade, founder Chad has grown his company more than 14 times its original revenue, expanding from one truckCONTINUE READING »
