CASE STUDIES - Plumbing & HVAC SEO

Well, hey, this is Josh Nelson with plumbing and HVAC SEO. And on this video I want to share some case studies, some real world examples of what’s possible when you get your digital marketing, right. So you guys have been following us for years sitting on our webinars about website optimization, optimization for conversion, pay per click advertising, social media, maybe you’ve read our book, How to triple your sales by getting your digital marketing, right. And you know, you’re at the place where you’re thinking about hiring our services, but you’d like to see some examples you’d like to see some case studies you want to see, you know, anybody can talk digital marketing, anybody can you say they specialise in the plumbing and HPC trade? But I think at the end of the day, it comes down to real results. And so I just want to unpack a couple of case studies. As you may or may not know, we work with about 167 of the top plumbing and HPC contractors across the country. And I just want to kind of take out a couple examples of the results we’re getting and what’s possible with
Your digital marketing. And you know, we tend to look at digital marketing as a comprehensive approach, right? Make sure we’ve got a great website that’s built to convert, we call it how the Accelerated Growth Model works. Make sure that it’s optimised to rank in the non paid listings on the maps in the organic listings for the most important keywords by putting, you know great content in place by putting great on page optimization elements in place by driving online reviews from real customers in your real service area, putting systems and processes in place for that. And then really helping you maximise your lead flow via the internet by leveraging pay per click advertising, making sure you’re showing up in the paid listings. By leveraging retargeting and following the prospects that get to your website across the web so that they come back and they’re more likely to convert, but making sure you’re in all the online directories that makes sense from a paid perspective, like maybe Angie’s List, a local plumber, Google Local Service as the
Like that, and really making sure that you’re leveraging the digital marketing to its fullest to drive more leads more sales and really better results for your plumbing or HPC business. So you keep the phone’s ringing, the trucks running and your and your business booming. So let’s dive in. I’m going to share, I’m going to share six case studies with you. I’m going to look at their website I’m going to unpack the strategy from a high level and I’m going to more importantly show you the results. How many calls are they getting, what’s their average cost per lead? What’s the impact on their business? So we’re gonna look at the meridian advantage based in East Lansing we’re going to look at Valley plumbing based in based in Salt Lake City remote at shamrock plumbing based in Orlando, the plumbing doctor and Falls Church, Virginia, Nick SCO plumbing and Mason, Ohio and then Peterman plumbing, heating and cooling. in Indianapolis. Again, I could show lots and lots of examples. I just want to kind of feature a couple so you can get a sense of what what’s possible and the results that we can drive for you.
Here at plumbing and a track SEO so without further ado, I’m going to pull up a couple websites and kind of kind of show you high level again the idea on this video isn’t to dive deep deep deep into the strategy we’ve got other videos with you on much deeper on the actual strategy for these clients and kind of how the how to have it. This is really to show you the results and show you what’s possible and what you should be tracking towards for your digital marketing strategy for your plumbing HPC and home services company. So this is this is the meridian company. They’re full service plumbing, HV ac cooling and remodelling. So full service company they serve East Lansing they’re based in East Lansing they serve the Greater Lansing market. You know, if you run some searches on this company, you’ll see they rank really, really well. So for instance, if I type in on Google, East Lansing, plumber, whoops I spelled East wrong plumber AC repair.
It see they rank on that they rank organically. They’ve got an aggressive dragon show you probably 100 different keywords that rank for this video would be extremely long. If I ran searches on each of these for you. I just want to kind of get to the point where we’ve put our full strategy in place, probably what we’re proposing to you at your company about launching a new website that’s built to convert, making sure we have pages for each of the services pages for each of the cities, making sure that the website has personality, Authenticity, and has all of the right conversion elements in place. We got aggressive with the SEO strategy to make sure there’s links there citations. There’s online reviews, the tracking is in place so we can track how many calls came in via SEO, how many came via paper quick, how many came direct? And so we can really get clean on the metrics. How much should we spend at how many leads did we generate. So in the case of the meridian company,
Based in East Lansing, Michigan, we can see here, this is the kind of report we will provide you that we provide to our clients. I think one of the most important things is the ability to see how much did we spend, and what’s our projected return on investment. And I think almost any business owner that I deal with, as long as they could see where they can spend $1 and get three to five times return, they want to spend that dollar as aggressively as possible. And so what we try and do is show you here’s the strategy, like here’s what we’re doing and give you clear ideas for As for what I spent, what am I getting in return? And how do I continue to expand it how to continue to to scale it. So I’ve got another video that goes about 25 minutes just unpacking the meridian advantage case study, but from a high level, on a monthly basis, the invest about $8,133 in digital marketing, that number is grown over the last three years where it was, you know, somewhere in the 20 $500 range and as they saw return
investment. They grew it, and they expanded it. And so we can see, because we track SEO paper quick google maps and web forms, we can see how many calls came in total and where those calls came from. So on an $8,133 spend, they generated 652 tracked leads. So most of those as you can see were phone calls from customers dialling into their office. And of course we track that down to the source. So if we divide that out $8,133 invested for 652 leads, that’s an average of $12 47 cents per lead across plumbing HPC and electrical very, very, very good results. And we project for them. They are moving to service Titans will be able to know these numbers down to the dollar we project for them. Out of those 540 554 calls, they should have had 471 boat jobs with a 70
5% conversion rate, the revenue on this should be well over $158,000 directly from the digital marketing channel. Now their company does over $5 million per year. This is obviously a big piece of it. But that’s just to show you like what’s possible when you get the digital marketing strategy right in your plumbing or HPC business. So there’s one example $12 per lead. What is it?
Almost a 20 times 20 time return on investment from their digital marketing spend. Now let’s look at Valley plumbing. Valley plumbing is based in the Salt Lake City area. They’ve got offices in Sandy, they’ve got offices and Lehigh companies owned by Lawrence snow, a well known consultant in the industry. Recently we did an interview with him, and he explains that he’s grown from when he restarted his new business in Utah from a one man operation about three and a half, four years ago, to the point where they’ve now got 18 trucks three excavation crews and their business really is growing on a very, very rapid basis. So again, you know, amazing website lots of personality, lots of authenticity we see Lawrence you see is you see the team, lots of reason to want to choose them versus competition. And of course, all of the on page stuff is there right this quote, this website ranks for a majority of the Plumbing and Drain Cleaning related key terms in and around that greater Salt Lake City Market. So let’s dive into the results. 661 leads generated via the internet 442 of them be organic 106 via paid search 102 via Google Maps. So their total spend an average online marketing is $9,201 per month, that’s for our management fees are paid spend our retargeting spend a whole kit and caboodle for 661 tracked leads. So if we divide that out, it’s about $13 per lead and You know if the closing metrics are correct something like a 17 times return on investment so you know if you’re watching this you’re like, man, I don’t get that many leads on you know, I’ve never gotten those kind of results via the internet is this type of result doesn’t happen overnight valleys been with us for going on, I think three and a half, almost four years now we’ve been with them as they they kind of made this rapid growth and kind of taking over the Salt Lake City Market. So it takes time and you don’t start with a massive budget usually, usually you start with a budget, you test it, you measure it, and you expand it as you as you go. So another great example there Valley plumbing based in Salt Lake City, if you if you’d like reach out to Lawrence No, he’s a wonderful man. him and his son Robbie and his son in law, Chad wrote an amazing operation and they’re glad to share kind of what they’re doing and what’s what’s working. So now let’s go to shamrock plumbing, based in Orlando, Florida. This was one of our first clients here, plenty NH back SEO been with us for, you know, going on seven years now. And when we started working with Mark there in that Orlando market, he was a one man operation. He had just kind of started off on his own and he wanted to get something going he did not rank, he didn’t really have much of a web strategy. And he wasn’t really generating anything, the internet. So kind of, you know, run a quick search in Orlando, one of the most competitive markets in the country, you can see fever ranks very dominant Lee, and the second spot on maps, he ranks really well organically. He’s got over 900 reviews, which is obviously a big piece of the strategy. He’s got a solid website that’s got personality that’s built to convert. So let’s kind of dive into into some of the metrics here. So he does not have as large a budget as some of the other clients that we’ve worked with and we kind of babysit them over the years. Most of his strategy comes directly from organic, right, just a good website that’s ranking for a majority of the keywords in his service area.
And you can see here average investment is about $3,000 per month, we’ve tracked 671 leads over the last month 243 from organic 59 from Google Pay Per Click 298 from Google Maps 71 from from web forms, average cost per lead $4 and 56 cents on almost a 50 time return on investment. So these are these are tracked leads, really, you know, somebody gets to the website or they call in from Google Maps, and these calls and the places where we have the phone number throughout the site are tracked to track the track the results. So over 600 leads per month directly from the internet. And you know, part of the reason I’m doing this is there’s so many options when it comes to digital marketing so many companies, you know, calling you on a daily basis emailing you on a daily basis promising they can get your results. You know, a lot of people now say claiming that they specialise in Home Services.
It’s really hard to see who knows what they’re doing versus who doesn’t. And anybody can show you one example all we got this one client 600 calls and it was just, you know, pure luck or a pure, you know, the client was already getting those results. So I figured rather than just showing you one I want to show you a preponderance of proof that our strategies work that will be explaining this book is based on real world.
strategies that are proven. And when you partner with us, you know, when we only work with one company, each major market when you partner with us, we’re going to put our entire team and our tire strategy in place to get you the very best results possible. And if you kind of look over the years as I’ve shared some of these case studies like shamrock we’ve been showing for years, you know, there was a time where was 100 calls per month and we were really proud of that and then it was 300 calls per month and now you can see over 670 calls per month and this is just in the month of July.
For his company so let’s go to the plumbing doctor. They’re based in Falls Church, Virginia, it’s owned by Dr. Bill and, and his daughter Tracy very actively involved in the business. And again, this is one of those case studies we’ve been tracking along for quite some time, you know, ranks really well and false church, obviously, you know, good website built to convert lots of personality pages for each of the services pages for each of the cities that can I don’t want to go too deep into the tactical strategy stuff, but I want to dive into the results. So you know, they’ve recently you know, really scaled back their paid budget and they’ve had some problems like like most of us with finding good technicians and keeping the, you know, the workforce you know, going so they’ve been really just focused let’s keep driving as many leads as we can via the organic channel. So you can see here 20 $600 total investment 359 tracked calls 129 from organic only three from paid because the campaign is very limited 176 directly from Google Maps.
And so if you’re saying, you know, it’s all about paid search, and it’s only about paid search when there’s tonnes of calls coming here directly from organic 51 web forms for an average cost of $7 27 cents per lead projected return on investment almost 33 time return on investment. So that’s the forming doctor based and false church. Let’s go next to
Nick SCO plumbing, Mexico plumbing, based in Mason, Ohio, kind of serving the the outskirts of the Cincinnati area. Jeff Hager, also the chairman over at quality service contractors, a part of QSC been with us going on on for years now. You can see great website built to convert we’re actually rolling out a new version of this for him sometime in the next couple months. So if you look at his website, you might see that it’s been updated. dominant ranking has market for just about all of the keywords and we’ve kind of been tracking that the rankings very, very closely over the last couple of years.
$2,976 investment in online advertising. So that’s our management fees plus paid search. Again, not a massive Pay Per Click budget in this case 409 tracked leads. So this is phone calls web forms 165 from Google organic 162 from Google Maps 67 from Paper Paper call our paper quick. He’s also getting aggressively involved in the local service ads which which aren’t flowing into this this point. So an average $7 28 cents per lead 33 time return on investment. Crazy, crazy, crazy numbers here guys. And again, I just want to show you look, I can’t make this stuff up. Right. these are these are tracked calls coming into our platform ring into the businesses offices, you know, which which turned into dispatch jobs which turned into revenue, which helped move their companies forward.
So we’re joined example of a company in In Texas, this is NA plumbing. I just got a slack message from from my team saying, Hey, NA just made the Inc 5000 List of fastest growing companies in the United States. And they’re really grateful for how we’ve been able to help kind of drive that. And I’ll be honest, I’ve received five messages of this sort over the last week or so. Tr Miller, JD precision and a plumbing and two others that imply getting there at marketing right but getting this stuff dialled in, their businesses are really growing and really booming. So this one wasn’t initially slotted for me to show you guys as a case study, but I got that slides. I gotta pull. I gotta pull up the report kind of show you what’s going on. So Shane Antonio is one of the most competitive
markets in the United States. We run a search for San Antonio plumber. You can see here’s an a plumbing right here on maps. Let’s look at we saw the website a little bit lots of personality like team based I had to really I had to really wrestle with God to get him to use his picture because he doesn’t like to be the face of the company. But the websites converting really well obviously, let’s look at the metrics about a $6,717 total investment in online advertising a little bit more coming by by way of paid pay per click advertising 343 leads average of $19 per lead very good cost per lead in a major competitive market like that projected return on investment about 12 time you know, would you be okay with a 12 time return on investment from your from your advertising spend?
No doubt. So that’s that’s a plumbing and we want to show one more. And this is a you. So I showed you companies that are bigger, I showed you companies that are kind of in between and a little bit smaller. Now I’ll show you one of the larger companies we work with. And this is Peter main heating, cooling and plumbing based in Indianapolis, massively competitive market. You’ll see if you run some searches, this website ranks really well. The reason Well branded, there’s lots of strong conversion elements in play. And they’ve really expanded their their budget.
And they’re spending over time. So you can see here $23,000 investment in paid search via Facebook, Google AdWords retargeting on 1369 leads. So that’s 324 from organic search 355 from from pay per click, and 629 from Google Maps for a total of 1369 leads only about $17 per lead on average, if we kind of blend that across SEO and pay per click in a massively competitive like Indian market like Indianapolis, and in most of their businesses focused on the HA success, they do plumbing HPC but a lot of it is HPC. So that average cost per lead for HPC is extremely, extremely good. So I don’t want this to be an hour long.
video, I just wanted to hit some some real world examples of clients we’re working with, that are getting really great results. And kind of, you know, kind of help you boo, like see that this strategy fully implemented and executed by our team like this is what we do. We’re totally passionate about helping you the clients that we work with, get these types of results. And, you know, we’ve got a team of 30 full time employees. And this is what we do day in and day out, right? We implement this online dominance method by building the website, writing the content, making sure that it gets ranked, building the links, building citations, helping to hold you accountable on the review management in the review growth side of the equation. And then tracking the metrics, managing the paid search campaigns, really helping you dominate your market and maximise your lead flow online. And so our whole team rallies around doing this for you and getting you these types of results. So I showed you I guess I’ve showed you seven case studies, I could show You a lot more. But again, we only have so much time in the day to show you this stuff. So we’d love the opportunity to to implement this for you. I think you’re aware at this point, we only work with one company in each market. And it is first come first serve. We get people every day that contact us in Indianapolis, in Orlando, in Salt Lake City and other markets. And so if you’re watching this, it’s probably because we’ve told you your markets open. You know, we’ve identified that you’d be a good fit for our services. And we’d love the opportunity to work with you. So I want to encourage you, let’s get this ball started. Let’s get the ball rolling. Let’s get this in action for you so you can get these types of results. You got our number, you got our website, but you know, call us back 866610 for 647. And let’s get started. Really excited about working with you and being part of your continued growth and success. I’ll talk to you soon.