When it comes to posting great content on social media, it is a good idea to get your point across as concisely as possible. Therefore, in some cases, it may be worthwhile to use visual content instead of text to create messages that people will relate to and interact with.
Content will always be king but the way you deliver your content will ultimately determine its visibility.
Create Content Focused on Holidays or Other Topical Content
The best content is content that is relevant to what is going on in a person's life. For instance, posting a picture of your company's Christmas tree in December or a picture of your company's Thanksgiving dinner in November can help increase engagement.
Such pictures are great because they may help you rank for targeted keywords in addition to increasing brand visibility. Topical photos may also work well on sites like Pinterest where they could be shared by people who like the picture even if they don't associate with your brand.
Let Customers, Employees or Clients Post Pictures Online
Social proof is an effective way of promoting your brand in general or a product or service that your company offers.
Having a customer post a picture of his newly remodeled kitchen or a customer post a picture after having her new A/C unit installed can show off your ability to provide a quality product or service.
Allowing employees to post pictures of their typical work day or post pictures of company outings can humanize your company and help connect with the community that you serve.
Image vs. Text
Research suggests that posts of at least 500 words or more are more likely to be shared across social media channels. However, you can accentuate a shorter post with a powerful visual image.
For instance, you could post a picture of your mascot dancing with kids before a baseball game along with a short recap of why your company decided to partner with that team. This not only gives you the opportunity to show how you interact with your community and why you are a reputable company but also increases your company's visibility online.
Infographics, Just to Keep Things Simple!
Infographics, Just to Keep Things Simple!If your company is looking to explain a complicated concept in a way that the average person can understand, an infographic may be the best tool available. Infographics allow you to distill information into its basic concepts and with language that everyone can understand.
For instance, you may want to explain how a new installation works or how a new scientific discovery will improve your customer's lives. Instead of using technical terms, you can do so in simple terms and with pictures to help those who are visual learners.
By providing your followers with reader-friendly content, they are more likely to share this content with friends and family members.
Your Social Presence
I'm sure you've heard it before but "A picture is worth 1,000 words" and when it is shared correctly it can increase your engagement, grow your company's reputation, strengthen your brand and create passionate followers of your brand.
Therefore, once you figure out what it is you want to say, try finding new ways to communicate it visually to your audience. By doing so, you can create a consistent look for your company's brand that is recognizable across all social media platforms.
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