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Every plumber or HVAC service provider needs more customers. There’s no doubt about it. In the digital age, one of the main ways you get those customers is from making sure the online presence of your company is optimized to attract your ideal customers and to convert them into qualified leads. The audio in this episode is from a webinar Josh conducted that walks through the most important aspects of a service website that effectively converts visitors into leads. It’s basic, actionable content that you won’t find anywhere else, so be sure you listen.
Your entire plumbing website needs to speak directly to your ideal customer.
Too much of the time we think like plumbers rather than learning to think like our ideal customers. When we are able to put ourselves in the shoes of the people we are equipped to serve - THEN we can begin to understand what they are concerned about when it comes to hiring a plumbing or HVAC service. Once you know the fears and concerns of your ideal customer you’re able to design your website to answer their questions, allay their fears, and lead them to become customers. This episode of the podcast is designed to help you make the tweaks that can turn visitors into customers, so don’t miss a word of it.
Authenticity makes a huge difference for service provider websites.
Your website is meant to represent you and your company to your ideal customers. That means stock images of plumbing trucks or a paid model posing as a plumber are not going to cut it. People need to feel comfortable with you, with your team, with your company - that means they need to see you, feel the warmth in your eyes, and even hear your voice through a video. It’s these authentic steps that will set your website apart from your competition and make your ideal customer comfortable to work with you. Josh covers how to make these steps happen and a whole lot more on this episode, so be sure you listen.
Get higher conversions by using visual elements instead of text.
Have you noticed that the internet has conditioned us to scroll past text in favor of images and videos? Pay attention next time you’re on a website or on Facebook and you’ll see that it’s true of you too. That means we’ve got to design our plumbing and HVAC websites to make the most of images over text, and on this episode, Josh explains why it’s important and the impact it can have on converting your website visitors into qualified leads that generate revenue.
What gets written down gets done. What 3 things can you do to improve your website conversion?
After listening to this episode you’ll be fully equipped to make the changes to your website that will turn visitors into customers. But nothing happens if you get equipped but never do anything. So Josh issues a challenge near the end of the audio: write down the top 3 things you’re going to do in the next 30 days to better optimize your website for conversions. And don’t skip the “write it down” part because what gets written down is what gets done. What 3 things can you do to improve your website conversions?
What you're going to learn...
- [0:24] Why website conversion is such an important issue.
- [6:24] The one marketing element that has the biggest impact on your efforts.
- [8:52] Why website conversions are so important: a story to illustrate the point.
- [12:01] When it makes sense to begin using PPC (pay per click) advertising.
- [12:31] A real-life example of how a Plumbing company made powerful changes.
- [21:36] What it means to speak directly to your ideal customer avatar via your website.
- [33:12] Fundamental things you can do to increase conversion possibilities.
- [36:42] Demonstrations of why you have to provide a good mobile experience.
- [37:30] Making the case for live chat being integrated into your website.
- [39:49] Examining real websites to give tips for better optimization.
- [49:25] Summary of the steps you can take to increase conversions on your site.
- [56:03] How you can get Josh to give you specific feedback about your website - for free.
Resources & People Mentioned
- Get the workbook for this episode: www.PlumberSEO.net/convert-workbook
- BOOK: How to Triple Your Sales and Get Your Internet Marketing Right
- Get your cheat sheet: www.PlumberSEO.net/cheatsheet
- Schedule your free website review: www.PlumberSEO.net/schedule
- ReviewBuzz
- Nearby Now
- Birdeye
- Yelp
- Angie’s List
- Valley Plumbing Salt Lake City, UT
- Shamrock Plumbing, Orlando, FL
- Customer Lobby
- Better Business Bureau
- Meridan - East Lansing, MI
- Nixco Plumbing - Cincinnati, OH
Connect With Josh
- https://www.facebook.com/Plumberseo/
- https://www.facebook.com/plumbingmarketing
- https://twitter.com/plumberseo
Get a Free Internet Marketing Strategy Evaluation
If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now.
