Starting Wednesday June 26th, we will be conducting live weekly plumbing and HVAC online marketing training/update calls. These will be short, interactive web-based meetings (20-30 minutes) covering a specific and important internet marketing or general marketing topic pertaining to your plumbing or HVAC business. During the call, we will cover one core topic (examples below) and then open up the line for questions. The initial set of Q&A's will be targeted to that specific topic, but then will be open to any of your most pressing/current internet marketing or marketing related questions. You will have live access to Josh Nelson (Author of The Complete Guide to Internet Marketing for Plumbing Contractors) during the call, so bring your questions and expect our best answers.
The online marketing world is a constantly changing and evolving puzzle. Things that worked just three months ago could now be hurting you. Remain up-to-date and up-to-speed with the latest trends and get your most pressing questions answered.
Below is a list of the topics that we intend to cover on these calls over the next few months. We would love to get your feedback. If there is a specific question, topic or trend that you would like us to cover, please post your suggestions in the comments field below.
- Google Authorship - What it is, why you need it and how to set it up/
- How to merge your Google+ Local listing with your old Google Places listing.
- Plumbing Keywords - Updated data regarding the most frequently searched plumbing and HVAC keywords.
- The latest Google Algorithm update (Penguin/Panda) and what it means for your SEO strategy.
- Video marketing for your plumbing or HVAC business - How to's, examples, etc.
- Website Conversion - what your website MUST have to convert effectively.
- 2013 Q4 Marketing Plan - What you should be doing to market your plumbing business online in Q4.
- Mobile Marketing - Why it's important and how to set it up.
- Facebook marketing - What you should be doing to maximize effectiveness.
- Re-Targeting with AdWords - What it is, why you want to do it and how to setup simple re-targeting campaigns to follow your web visitors online as they browse the web.
