Organized data can help you identify leaks in your business. And call tracking provides you with much-needed data, and more.
Yellow Pages… Do you remember those?
I’m sure you’ve seen them before they became obscure. After all, they were the primary method to find people’s contact information. And for plumbing & HVAC businesses, it’s a means for them to advertise.
Can you imagine how difficult it was for business owners back then?
They had to go through hundreds of pages to find people who might be interested in getting their services. Even worse, dialing up thousands of numbers, only for the people on the other side of the line to hang up on them.
Not to mention they had to hope that people would stumble upon their advertisements on the Yellow Pages. And in the end, they wouldn’t even be able to track those advertisements properly. They wouldn’t know if they’re getting a return on their investment.
But the good news is, this was 20 years ago.
A lot has changed since then. Reaching out to your target audience is much easier now. And when you put up your advertisements, you can find out how well they perform with less effort.
Internet marketing has made that possible.
It has allowed business owners to see what’s happening and make the necessary changes to improve their marketing. After all, they have access to analytics, pay-per-click, SEO rankings, and call tracking.
Call tracking, however, is an often overlooked area. Marketers consider it a time-consuming task that gives little results because they go at it without a system and a strategy. Yet some simple changes can make call-tracking a critical component in your plumbing & HVAC business.
To make call-tracking easier, you can use tools like ConversionAMP.
It provides you with various analytics including ranking, call tracking, and everything else in a single view. ConversionAMP can also accurately measure the campaign with regard to the advertising dollar spent. These metrics and data will help you discover all the leaks in your system.
But that’s not all that call tracking can do for your plumbing & HVAC business. It can also help you with conversions.
How Call Tracking Helps With Conversion
Making sound business decisions requires useful data. Without the right data, the decision you take for your plumbing and HVAC business may not always be the right one. Worse, it can lead to issues in your business down the line.
Here’s where call tracking comes in.
What it essentially does is figure out which sources of your marketing are bringing in the leads. With call tracking, you can identify which of your marketing campaigns work great and which work poorly.
Knowing which marketing campaign most of your leads are coming from can help you optimize your marketing and increase conversions. After all, each lead has its own activity. And these leads can give you patterns to follow and help identify weak spots in your marketing.
Call tracking allows you to discover how many leads came in from your website, how many of them came from paid traffic, and how many of them from your organic marketing, for example. Eventually, you’ll see a pattern from your leads since they typically take the same steps. That means you’ll know where to focus in your marketing.
What’s great is that ConversionAMP brings all this data in one place - it’s all in your dashboard.
And using the data you gathered, you can prepare specialized training programs for your customer service representatives (CSRs) before handing them the leads. That means they’ll be well-equipped to take a lead and convert them into paying customers.
That’s how useful call tracking can be.
Four Metrics That Call Tracking Measures
As my team and I say from time to time, “Data is crucial for any business to grow”.
You now know that call tracking can provide you with much-needed data for your plumbing and HVAC business. And these data can help you figure out what tweaks to make to increase conversions and scale your business.
There are four metrics that you can measure through call tracking.
Metric #1. Number Of Answered Calls Versus Missed Calls
As mentioned, call tracking helps you find out how many calls came in and from which platform - whether it’s from Google, Facebook, or HomeAdvisor campaigns. In addition to that, you can find out how many new leads are coming in and how many old clients are dialing.
Call tracking also helps you finetune your operations, as you get to see how many calls get answered and how many calls you and your team missed. Not to mention the duration of each answered call.
Metric #2. Keyword Data
This is crucial for your paid marketing campaigns.
Call tracking can also help you identify which keywords generate the most clicks and bring in more calls to your business, as well as determine which keywords are dead. With this data, you can be more selective of which keywords to use in your marketing.
You don't want to be bidding on dead keywords.
Metric #3. Actual Calls Via Each Agent
You can get data on how many calls each of your CSRs answered, how many led to booked appointments, and how many follow-ups were made after the call, among others. Such detailed breakdown reports are crucial in improving the team.
As they say, “A chain is as strong as its weakest link”. So, you don't want to create a sales gap between your CSRs.
Metric #4. Call Volume
Traffic and clicks to your site build up in time, but call volume is different. That’s why it’s the most important metric to keep an eye on.
Call tracking lets you know how many calls you get for a period of time then compare it with the past numbers. For example, you can find out how many calls you get this week compared to last week and see your performance.
That said, your call volume should be in a general uptrend. If there is inconsistency or decline, you need to find out the flaw in your system.
Implement Call Tracking to Increase Conversions
The only way you will ever scale your plumbing & HVAC business to new heights is by consistent results. To get consistent results you need to have organized data. This was our goal when we started with ConversionAMP.
What started off as a simple time-conserving tactic now is helping tons of businesses generate income with the least ad spend. And we couldn't be any happier.
If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule
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