How’s your year so far? Two quarters are behind us and, if you think about it, you may agree that it’s time to work on some revisions to grow your business.
Take a minute to hit pause and say:
“Okay, how am I doing? Am I on track or off track? What are my goals?”
You may want to stay on top of your targets and adjust them based on your current standing. With two quarters done, you can now start planning for Q3 and see how you can hit your targets and desired results.
That’s where this article comes in. Learn more about Q3 planning, including reviewing your website and SEO and setting clear business goals.
How to Plan for Q3
Tip #1 - Get Clear on Your Goals and KPIs
Success is goals and all else is commentary.
So, there’s no way to improve your performance unless you review your previous months’ goals. Consider the following as you do that:
- What’s the revenue?
- How many jobs are needed to make that a reality?
- What should be the average ticket for that?
That’s how you can get clear on your targets for the next quarter. After all, it’s more than likely that you’ll want to do better than in the previous quarter.
Next up, you have to realign your KPIs and their tracking. Use that to create your action plan, without which setting goals is a waste of time.
Let’s say that you’re targeting a $50,000 or $100,000 revenue for Q3. Based on that, you have to figure out how you can reach that number.
Need a hint to do that? Revisit the second and third questions from above.
Tip #2 - Review Your Website
Right from the start, make sure that your website is built to convert.
What exactly does that mean?
You want to be sure that the site communicates authority when someone lands on it. Visitors should go, “Okay, this is a solid company - the sort of company that I want to do business with.”
But let’s explore another example to see what forces are at play here.
Imagine there’s an HVAC and plumbing website that converts north of 40%, which is a fabulous number by any measure.
Needless to say, if you can convert at that level, you’ll probably be a lot more successful than you are now.
Now, how exactly do you get there?
It gets easier when you realize that this site is doing well because it documents everything. In doing so, the site owner knows what’s working and what’s not working for their target customers.
What this means is that your site should speak to your ideal customer avatar.
Always revisit your avatar’s fears, frustrations, and concerns. They need to know that you can provide exceptional services and that you’ll be available when they need you.
That’s exactly what your site’s messaging should address. If not, get it fixed right away.
Tip #3 - Review Your SEO
It’s easy to say, “Let’s spend less on PPC and more on Facebook ads.”
But what’s more important is that we’re showing up for the keywords that people use when they’re searching for services.
With that said, when reviewing your site for SEO purposes, there are a couple of issues to tackle.
First, you need to review the title tags and make sure they’re above the fold. The subtitles must have H tags that make it easier for Google’s bots and site visitors to consume your content. You can even hide some keywords in your H tags to make them more searchable.
Second, consider if there’s enough unique content on the pages to drive results. Your on-page SEO content will probably drive 30% of the traffic to your page. The rest goes through off-page stuff like links, citations, online reviews, etc.
You may already know this, but you need a page for each of your services. Why? It’s how you can rank higher for service-specific keywords.
Tip #4 - Tap into Paid Search Opportunities
Paying for PPC listings on maps can drive people to your company and website. After all, tons of people click on the maps these days.
So, check and see if you’re maxing out your local service ad budget. If not, getting into PPC map listings should bring great results.
More importantly, our clients that are on local services are getting excellent conversions and lead quality. The average cost per lead tends to make a lot of financial sense, too.
So, when planning for Q3, you may want to tap into every local service opportunity that presents itself – if you still haven’t maxed out your budget. You can diversify more at the start of the next quarter.
In the Name of Q3 Success
To recap, these are the key elements to your Q3 planning:
- Set clear goals and KPIs
- Review your website and SEO
- Take advantage of paid search opportunities
Also of importance is retargeting, which is how you can get all your site visitors to see your ads across the internet. It is how you can bring people back, especially those lukewarm leads who have yet to take your offer.
With retargeting, the next time they come around to your website, they’ll be more likely to convert.
Keep all these in mind during your Q3 planning and your business may perform better than even before moving forward.
If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule.
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